L'avenir du marketing numérique est orienté par le contexte

Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of marketing and commerce executives. It’s a reality, and it’s a customer expectation.

In order to keep customers engaged, brands understand that they need to deliver experiences that are specifically tailored to individual interests and preferences, and that are driven by location, device, behaviour, and context.

Sign up for the webinar to learn:

  • Why it’s important to deliver personalised, contextual experiences
  • How real-time personalisation is redefining marketing strategy
  • How turning big data into smart data provides a more comprehensive view of your customers
  • How to automatically build a more intelligent customer profile across all channels including web, email, marketing automation and CRM

Watch the recorded webinar

occurred on

Tuesday, December 9, 2014 EST

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

SR. Directeur, commercialisation des produits Acquia, Inc.

David Aponovich est directeur principal du marketing produit chez Acquia, où il aide à articuler les valeurs commerciales et techniques des solutions d'Acquia pour l'expérience numérique. Avant de se joindre à Acquia, David était analyste principal chez Forrester Research, couvrant les plates-formes WCM et Digital Experience et consultant les clients globaux.

Dave Ingram

Dave Ingram

Ancien chef de produit Acquia, Inc.