In today’s competitive online retail space, it is no longer just about shopping, it's about telling a great story to your target audience and connecting them to the brand in a way that matches customer expectations. Wilson® Sporting Goods was committed to providing a highly engaging experience known as “Experiential Commerce”, which replicates the shopping experience consumers expect from a brick-and-mortar store, where they leave with an emotional allegiance to the brand and product in their hands.
As you likely know, creating multilingual websites in Drupal 7—with its web of modules and dependencies—is not for the faint of heart. What takes Drupal 7 20+ contrib modules to support is now part of core in Drupal 8. Its 4 multilingual core pillars—Language, Interface, Content, Config—make Drupal 8 a relieving contrast to Drupal 7’s old patchwork of multilingual afterthought.
In this Tech Talk, we will:
Marketers are increasingly requiring a personalization strategy and technology to build and maintain deep relationships with their customers. Acquia Lift merges customer profile data and content from multiple sources into a single solution, empowering organizations to create and execute powerful personalized experiences at scale.
Partners can watch a demo and learn about the latest version of Acquia Lift along with how it will enable your customers to drive conversions and bottom-line results. In this training you will understand:
Drupal 8 has arrived and everyone wants it now - or yesterday, for that matter. As developers, we are often working on tight deadlines and projects that require rapid development. Adding testing to your deployment cycle doesn’t have to be a question of additional cost versus code quality.
Join us on February 1st as the Promet Source development team, along with Acquia’s Matt Grasmick walks through how you can rapidly set up, test, and deploy a D8 build with the help of Acquia Lightning and BLT.
When you’re able to identify the amazing customer experience, you can determine how your business operates to meet or exceed these expectations. But without the right structure and plan in place, you risk deviating from your “North Star,” which we identified in Episode 1 and Episode 2.
Speed and agility are the basis of effective and compelling customer experiences. Consumers today expect their digital brand interactions to be presented at their fingertips in an instant, all the while being completely personalized and responsive.
Digital signage can be a great way to extend your organization’s reach, moving your content and your brand beyond the typical website experience. Leveraging the strength of its full-featured CMS against the front-end possibilities of a client-side framework like Ember or AngularJS, Drupal's role in the evolving content ecosystem of the web is becoming more and more prominent. For organizations with an existing Drupal platform, the choice to build Drupal into new content-driven digital experiences is even more compelling.
As the highest ranking population for Internet adoption in North America, the Government of Bermuda recognizes the value of having a strong and sustainable online presence to serve the Island’s citizens and industries now and into the future.
Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer experiences on the channels they’re using.
Join us to hear:
In a world where customer experience reigns, most marketers can agree that implementing personalization on their digital platforms is now a must-have, not a nice-to-have. This type of effort also requires a transformation – one that demands stakeholder buy-in and a clear, shared goal. And, more often than not, it means marketers must prove there will be a financial return on investment.
In Episode 4, we explored the technologies that underlie your customer’s experience with the brand. A digital platform won’t deliver results if the projects and people on it aren’t aligned. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.
Join us to discuss the final stage of the digital strategy, and learn: