There’s no question: Mobile commerce matters.
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible trend, less than a third of North American companies have a mobile strategy that looks ahead at least 12 months.
In this ebook, we’ll dive into some of the hot-button topics in mobile commerce today. We’ll crack some common mobile commerce myths, discuss the pros and cons of different mobile site design methodologies, and leave you with some tips for making the most of mobile context.