Content for Commerce: How to Create Emotionally Engaging Experiences that Convert (June 18, 2014)
In this webinar, featured speaker, Forrester’s leading Content Management Analyst, Alex and Ani’s Vice President of Digital Strategy, Timex's eCommerce Manager & Acquia’s Senior Vice President of Commerce Solutions, dig deeper into the state of Commerce, including:
- Highlights and key recommendations from Peter Sheldon's & Stephen Powers' report: Content and Commerce: The Odd Couple or the Power Couple?
- The 3 leading content and commerce integration models, plus how to select the right one for your business
- How global brands are affecting change to drive emotionally engaging experiences that are content-rich, socially immersive, and build brand loyalty
Stephen Powers, VP & Research Director, Forrester Research, Inc.
Ryan Bonifacino, Vice President, Digital Strategy, Alex and Ani
Jon Vandergrift, eCommerce Manager, Timex
Ray Grady, Senior Vice President, Commerce Solutions, Acquia