Cohort Analysis
Easily Slice and Dice Cohorts
Learn about cohorts and campaign audiences using any measure or dimension in Acquia Analytics. Drill into specific cohorts as needed to discover key insights and behaviors, and use that intelligence to drive high impact campaigns.
Freeze Cohorts and Analyze Periodic Snapshots
By freezing cohorts in time, you can track how these audiences evolve long after you create the segment. Identify changes, trends, and opportunities in your customer base to drive a data-driven marketing strategy and campaigns with higher ROI.
Track Migration of Cohorts
See how customers shift from one group to another. For example, you can learn whether audiences for a certain campaign are growing vs. shrinking, whether certain groups are buying more vs. less, or getting older vs. younger.
Understand the Impact of Your Campaigns
Perform dynamic analysis to understand campaign revenue attributed to cohorts, with configurable attribution windows. Report on key KPIs such as cross-channel revenue, buyer count, and conversion rates across multiple campaigns.
Hyper-Targeted Segmentation
Create cohorts that are easy to manage and tailored to KPIs that matter to your business with Acquia CDP's advanced segment builder. Powerful, flexible, and easy-to-use, you can create the exact cohorts you need.