Accueil / Katelyn Fogarty

Katelyn Fogarty

Sr. Manager, Digital Marketing
Acquia, Inc.

At Acquia my main responsibility is managing and maintaining Acquia.com. I've been managing Drupal websites for about 7 years now, but started off as a web and graphics designer. I transitioned into a front-end web developer in a marketing organization, started building and managing Drupal sites then moved into marketing management. I came from a mix of consumer and business marketing prior to Acquia and with my strong skills in design and development I have been able to move quickly with Drupal and love it!

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Derniers billets

Posted on mercredi, le 20 juillet 2016, 16h57 EDT
Everyday I see the impact ad blockers have on our business, because they are blocking more than just ads. Ad blockers are one of the most downloaded browser utilities and smartphone applications, and the source of great debate among privacy Plus...
Posted on mardi, le 12 juillet 2016, 14h42 EDT
Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things Plus...
Posted on mercredi, le 6 juillet 2016, 16h33 EDT
At some point in a B2B company’s digital marketing strategy, they will need to consider a Marketing Automation Platform, of which there are several top players — such as Marketo, Oracle Eloqua, Pardot, Act-On, and Hubspot — While I’m sure that Plus...
Posted on mercredi, le 29 juin 2016, 16h36 EDT
Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your Plus...
Posted on mardi, le 21 juin 2016, 10h42 EDT
Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right? Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for. Plus...
Posted on mardi, le 14 juin 2016, 15h04 EDT
Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy. Kate: Hi Keith. Tell us Plus...
Posted on mardi, le 7 juin 2016, 12h12 EDT
We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing Plus...
Posted on vendredi, le 3 juin 2016, 14h49 EDT
To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why Plus...
Posted on jeudi, le 26 mai 2016, 12h04 EDT
Last winter when we committed to revamping our personalization strategy on the Acquia Developer Center site, dev.acquia.com, we asked the Lift product team if we could be treated like an Acquia customer from start to finish. One of our key product Plus...
Posted on mardi, le 17 mai 2016, 15h58 EDT
Every site manager, marketer, or website owner should care a lot about SEO (Search Engine Optimization). SEO is a huge and constant focus for me on acquia.com, and thankfully there are some great tools in Drupal to help me manage it. The more Plus...
Posted on jeudi, le 12 mai 2016, 12h28 EDT
Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been Plus...
Posted on mardi, le 3 mai 2016, 11h51 EDT
When I decided I was going to start my own blog of course I wanted to build the site myself. I used to be a pretty technical person previously in my career, but the last time I built a Drupal website from start to finish was with Drupal 5 way back Plus...
Posted on lundi, le 22 decembre 2014, 16h14 EST
It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing. The numbers aren't big, because I've only been Plus...
Posted on jeudi, le 11 septembre 2014, 09h14 EDT
In a few weeks Dries, Creator of Drupal and Project Lead and David Aponovich , former Forrester Analyst will be hosting a webinar talking about The Rise of the Experience web. As a digital marketer this topic is very interesting to me because it Plus...
Posted on lundi, le 14 juillet 2014, 09h57 EDT
Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was. The next best thing is Plus...
Posted on lundi, le 7 juillet 2014, 08h38 EDT
In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer Plus...
Posted on lundi, le 30 juin 2014, 10h07 EDT
The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the Plus...
Posted on mercredi, le 21 mai 2014, 08h47 EDT
I recently did a webinar on driving conversions with Acquia Lift and I wanted to share some of the key details from the webinar with a broader audience. In the webinar I covered my testing strategy, where to start testing, how to u se Acquia Lift Plus...
Posted on mardi, le 29 octobre 2013, 06h56 EDT
Having run websites for more than a few years, it’s always interesting to see what content is trending on your website. As marketers, we tend to get stuck on what’s coming next. If something has been out there for a few weeks or months, it’s old and Plus...
Posted on jeudi, le 10 octobre 2013, 10h40 EDT
Templates have a bad rap. For some, a templated webpage conjures up the image of a stale page with a bad layout. I’d like to rehabilitate the reputation of templates. Especially as we start thinking about Drupal 8, and the opportunity it presents to Plus...

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