The Golden Age of Marketing [March 21, 2014]

Submitted on
vendredi, le 21 mars 2014h

By Tom Wentworth

The Mad Men era of marketing has given way to Math Men — marketers who approach brand messages with growth hacking strategies revolved around data and technology.

We marketers have previously unimaginable technology at our fingertips every day that make us better at our jobs and drive us towards previously impossible innovation. A platform to segment audiences, one to analyze customer behavior, another to track results — the list goes on.

Our technology toolkit is full of solutions that are deployed in the cloud and easily integrated that provide a sandbox of opportunity to test new strategies quickly and easily. The goals of every marketing team remain the same — build brand loyalty, convert customers, etc. — but the path to reach those goals is lined with some awesome new toys.

Today’s technology solutions help us personalize marketing communications, set and measure goals effectively, and above all, generate revenue.

Personalization Becomes Contextualization
The greatest benefit to all these shiny toys is the ability to understand customers in a whole new way. Creating a comprehensive profile of a customer allows marketers to deliver hyper-personalized messages tailored to that person’s specific wants, needs and habits. Marketers can now take those personalized messages and make them contextually relevant.


Boston’s next 12 tech IPOs? [March 20, 2014]

Submitted on
jeudi, le 20 mars 2014h

By Kyle Alspach

Acquia, cloud hosting for content management system Drupal. IPO guess: Early 2015. No hurry to go public, but revenue growth (to nearly $70 million last year) already suggests IPO readiness. Boston tech may have gone more than a year-and-a-half in between its last two venture-backed tech IPOs (i.e. Exa Corp. and, which went public in January). But the region’s tech community shouldn’t have to wait that long again any time soon.

Tips to Create an Effective Mobile Website [March 14, 2014]

Submitted on
vendredi, le 14 mars 2014h
IT Business Edge

By Jess Iandiorio

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.

FedRAMP OnRamp Seeks to Ease Path to Secure Government Clouds [March 14, 2014]

Submitted on
vendredi, le 14 mars 2014h
Data Center Knowledge

By Rich Miller

WASHINGTON, D.C. - Ordering a pizza over the Internet is easy. Provisioning compliant cloud services for federal government agencies is hard.

Steve O’Keeffe would like to change that. O’Keeffe is the founder of MeriTalk, a public/private partnership focused on improving government IT, which has launched a new tool to help federal agencies find cloud providers that have received security certifications under The Federal Risk and Authorization Management Program (FedRAMP).

The FedRAMP OnRamp was launched Thursday at the Data Center Brainstorm, a conference at the Newseum that brought together IT managers from federal agencies, along with representatives of leading vendors and service providers to the government sector.

“The challenge with FedRAMP is that it hasn’t been particularly transparent until now,” said O’Keeffe. “There are different flavors of FedRAMP, and they’re all about risk management.”

Cloud First, But Only With FedRAMP

FedRAMP is designed to centralize the process of certifying vendors to offer cloud computing services that meet the strict security requirements of federal agencies. Cloud providers must gain FedRAMP certification to provide cloud services to federal agencies. Without FedRAMP, service providers would need to individually certify cloud installations at each agency they serve.

That would be an expensive undertaking. MeriTalk estimates the average cost for the government to perform a FedRAMP cloud security certification at $250,000. Using FedRAMP has already saved service providers more than $37.5 million in certification costs, according to estimates from MeriTalk and the General Services Administration.

That doesn’t mean that it’s always user-friendly. One of the goals of the FedRAMP OnRamp is to provide quick access to information about which companies have gained certification as Cloud Service Providers. That number currently stands at 14: AINS, Inc., Akamai, Amazon, AT&T, Autonomic Resources, CGI, Concurrent Technologies, HP, IBM, Lockheed Martin, Microsoft, Oracle, and the U.S. Department of Agriculture.

Another 15 cloud providers are currently in the FedRAMP approval process, including Acquia Inc., CA Technologies, CenturyLink Technology Solutions, Clear Government Solutions (CGS), Economic Systems, Fiberlink, HP, Layered Tech Government Solutions, Microsoft, Oracle,, SecureKey Technologies Inc., Verizon Terremark, Virtustream, and VMware.


Jay Batson’s TechScene Maps Boston’s Growing Tech Community [March 6, 2014]

Submitted on
jeudi, le 6 mars 2014h

This morning, Jay Batson, the co-founder and former chief executive at Acquia and an active startup mentor, launched a volunteer project he’s been working on for awhile, Boston TechScene.

TechScene is an interactive map that gives detailed information on almost every tech company in the Boston area. Batson first came up with the idea to have a detailed map of Boston’s tech ecosystem while realizing that, as he said in an interview, “The sense that there is a lot going on, but it is hard to get a grasp of it.”

In a blog he wrote last year on his site, Startup DJ, Batson noticed that there seems to be a growing shift of tech companies from the suburbs to downtown Boston. In the blog, he proposed an official branding of the corridor surrounding the Red Line, as The Boston Tech Line. He believes the movement of startups close to MBTA stations between Central Square and Broadway (I’d say even further out, like Alewife to Broadway), needs more attention and needs to be owned by the tech community.

How Your Digital Marketing Team Can Generate Revenue [March 4, 2014]

Submitted on
mardi, le 4 mars 2014h
IT Business Edge

By Tom Wentworth

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.

Acquia Might IPO in 2014, Plans for E-commerce Play [March 3, 2014]

Submitted on
lundi, le 3 mars 2014h

By Gilles Bernard

Burlington, Mass.-based Acquia might hold its initial public offering as early as this year.

"We don't have a specific time frame other than to say we're certainly big enough to do it now," the firm's CEO Tom Erickson told the Boston Business Journal in a recent interview.

The company, which offers cloud hosting and tools for development software Drupal, released its 2013 growth numbers last week. In the last year, the company cited revenue growths of 50 percent, hitting its record revenue of $68 million. The company reaped around $45 million in revenue in 2012 – more than double that of 2011. Acquia's revenue has grown for 19 consecutive quarters.

Read more.

Acquia renforce son équipe française [21 février 2014]

Submitted on
lundi, le 24 février 2014h

Spécialisé dans les solutions et services pour Drupal, Acquia recrute Jérôme Relinger au poste d’engagement director et Guillaume Brandenburg à celui de directeur commercial

Acquia renforce son équipe en France avec l’arrivée d’un nouveau directeur commercial et d’un nouveau chargé de customer engagement France et Europe du Sud. Nommé à ce dernier poste, Jérôme Relinger accompagne désormais les clients dans le déploiement de leurs projets Drupal. Spécialisé en Open Source, Jérome Relinger est également adjoint au maire du 13e arrondissement de Paris, en charge des savoirs numériques et de l’Internet citoyen.

Le second poste est confié à Guillaume Brandenburg. Le nouveau directeur commercial d’Acquia France était auparavant sales manager de HP Autonomy.

« Nous sommes ravis d’agrandir notre équipe en accueillant Jérôme et Guillaume » affirme Martyn Eley, VP EMEA et APAC chez Acquia. « Nous souhaitons aller encore plus loin cette année dans notre développement et l’accompagnement stratégique de nos clients, et donc continuer à bien anticiper, déployer et analyser leurs besoins. Le parfait équilibre entre les compétences techniques, commerciales et de gestion de projets des équipes va nous permettre de pouvoir répondre aux besoins grandissants et aux projets actuels, notamment chez les grands comptes, pour les projets open source. »

Les nominations IT du 24 février 2014 [24 février 2014]

Submitted on
mardi, le 25 février 2014h

Toutes les nominations du secteur du logiciel et des sociétés de services informatiques. Du mouvement cette semaine chez Syntec Numérique, Acquia, ITS Integra et Eptica.

Syntec Numérique se dote de deux nouveaux vice-présidents : Emmanuel Obadia et Eric Varszegi. Le premier, vice-président Marketing EMEA de, est nommé vice-président du Collège Editeurs en charge des solutions Internet. Le second, président du groupe IP-Label, est nommé vice-président du Collège Editeurs en charge du développement des éditeurs français.

Acquia. Jérôme Relinger rejoint le spécialiste de la technologie Drupal comme Engagement Director. Evangéliste open source depuis vingt ans, et spécialiste Drupal depuis 2007, il a travaillé chez Cap Gemini en tant qu'avant-vente et Business Developer open source. Il a également fondé NetAktiv, société dédiée aux projets web libres et open source dans le secteur public et les médias. Jérôme Relinger est aussi à l'origine de nombreux projets Drupal au sein du secteurs public et du e-commerce (gouvernement wallon, voyages-sncf, Alcatel-Lucent, Carrefour, etc.). Enfin, son expérience en tant que maire-adjoint au sein du XIIIe arrondissement de Paris pendant 13 ans, a renforcé sa connaissance des besoins des institutions publiques. Acquia accueille également Guillaume Brandenburg, comme directeur commercial d'Acquia France. Il dispose de quinze années d'expérience dans la vente et le management au sein de sociétés technologiques comme HP, où il occupa successivement le poste de Senior Software Sales Executive pour la France et la Suisse de 2005 à 2012, puis de Sales Manager de HP Autonomy jusqu'en 2013. Diplômé d'un master en Computer Science et Internet Technologies de l'Ecole Française d'Electronique et d'Informatique, Guillaume Brandenburg a démarré sa carrière aux Etats-Unis.

Eptica - Laurence Chami est promu directeur général du spécialiste des outils de gestion des interactions clients. Elle a rejoint Eptica en mai 2010 en qualité de directeur des opérations France et Europe du Sud, avant de devenir, en juillet 2012, VP Client Success. Diplômée en langues étrangères appliquées, Laurence Chami a travaillé pendant une vingtaine d'années pour des sociétés de services marketing. En 1988, elle rejoint Harte-Hanks comme responsable de la production, avant de devenir directeur commercial Europe. En 2002, elle a intégré la société Consodata devenue Acxiom au poste de directeur commercial France, avant de devenir Solutions & Product Development Leader puis European Sales Support Leader.

ITS Integra. Christophe David est nommé directeur de la production de la société de services en infogérance. Précédemment en charge du centre de services infogérance du groupe Overlap, Christophe David a occupé, depuis plus de quinze ans, différents postes de management dans le monde de la production. Il est diplômé de l'Essec. Quant à Bernard Blais, il est nommé directeur avant-vente. Il a occupé de nombreuses fonctions de management dans des groupes comme Siemens, France Telecom, Virtual computer et Overlap où il était directeur des opérations Infogérance. Il est diplômé de Supélec et d'un Executive MBA de HEC Paris.

These Women Are Building The Software That Quietly Runs The World [Feb. 9, 2014]

Submitted on
Dimanche, le 9 février 2014h
Business Insider

It's no secret that there are far fewer women technologists working in the industry than men.
When it comes to computer-related jobs, men outnumber women at a rate of about 4 to 1.

And when it comes to the open-source software industry, women are even harder to find. A recent study found that 1 out 10 open-source programmers are women (about 10%), and that's up from 2007, when only 2 out of every 100 were women (about 2%).

The lack of women gives the tech industry, and particularly the open-source portion of it, a distinctly sexist feel.

Despite these sad statistics, it is absolutely possible for a woman in the field to go far and have a fabulous career. So we asked the Linux Foundation, the granddaddy of all open-source projects, to give us a list of stand-out women doing fabulous work.

Linux is an operating system software (a competitor to Microsoft Windows) that is quietly running the world. It is the foundation of the Android operating system. It's the software behind a lot of consumer tech, from televisions to washing machines. It is used in nearly every corporate data center and on most supercomputers. It powers everything from banks to nuclear submarines.

So, here's our list of women with awesome careers working on Linux, the tech that's quietly running the world...

Angie Byron, Director of Community Development at Acquia
Acquia is the commercial arm of Drupal, a free open-source content management system for websites. Drupal is another hugely popular open-source project and is often used on servers running Linux.

Byron has been a face in the open-source software world since 2011, when she was the first women to be featured on the cover of Linux Journal.

She's been involved with open source since the mid-'90s, she said, because she loves how it lets anyone "tinker with" software written by others.

"I’ve found that the community of folks I've encountered in Drupal, Linux and other open-source projects is also simply amazing: friendly, intelligent (but down to earth about it), hilarious, sincere, and endlessly passionate."