Acquia

Gartner Names Web Content Management Leaders [July 30, 2015]

Submitted on
jeudi, le 30 juillet 2015h
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CMSWire

By Dom Nicastro

Three vendors who weren’t there 10 months ago cracked the leaders category of Gartner's Magic Quadrant for Web Content Management (WCM).

The Stamford, Conn.-based research firm today released its latest ratings of vendors who produce technologies for enterprises to manage online content. The report was authored by Gartner analysts Mick MacComascaigh and Jim Murphy.

Moves at the Top
The newbies in the leaders category include OpenText, SDL and EPiServer, the latter which merged with longtime Gartner MQ staple Ektron earlier this year. The returning leaders included Adobe, Sitecore, Oracle, IBM, HP and Acquia.

Acquia CMO Tom Wentworth was a happy camper with its second straight leaders nod. It remained the lone open-source Web CMS provider — powered by Drupal — in a leaderboard field of proprietary software vendors.

The big news in the leaders group may be Sitecore’s leap over Adobe in its “ability to execute.” Adobe edged out Sitecore in the last Gartner report, but Sitecore grabbed the top spot today for the first time.

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Where Does Acquia Fit in the Landscape of CMS Vendors? [July 30, 2015]

Submitted on
jeudi, le 30 juillet 2015h
,
TrustRadius

Interview with Acquia's Tom Wentworth

Where Does Acquia Fit in the Landscape of CMS Vendors?

We describe ourselves as the digital experience company. We help our customers unify content, community and commerce, meaning their traditional .com website, their commerce site, and their social community site, on our Acquia platform. And we harness the open-source product Drupal as the underlying technology behind our platform.

What is digital experience management and how universal a term is it?

The generally accepted category that we all compete in is Web Content Management. It’s not sexy, but when I see RFPs, or when Sitecore and Adobe see RFPs, the majority of them are still using the phrase web content management.

I think vendors and some analysts like Forrester have jumped on the term digital experience because the word “web” implies one channel, when in reality it is a website, a mobile device, a screen, all these digital touchpoints. The term is trying to capture that it’s multi-channel. And it’s really a recognition that “web content management” is actually wrong. It’s not just about web, it’s about every digital touchpoint. It’s not about content—content can be lots of things. And it’s not about management, because we’re all trying to figure out how to get better value out of our content, so the word “management” isn’t really capturing that either.

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Personalization: Give Your Customers a Choice [July 27, 2015]

Submitted on
lundi, le 27 juillet 2015h
,
CMSWire

By Tom Wentworth

By now, the value of personalization should be clear. Customers have so many choices online — to shop, to read articles, to watch videos and more. A brand or publisher that wants to grab their attention must quickly serve the most relevant, useful information. The tough part is figuring out exactly what that relevant, useful information is.

We’ve covered a few ways to discover what customers really want: build better customer profiles, and consider the experience's context (e.g., time of day, type of device, etc.).

Down with Static Profiles
Building better customer profiles is essential. And this building process never ends. Customer profiles must continuously grow and evolve over time, learning from each interaction the customer has with you. To get the most complete view of the customer, pull in data from different marketing tools and digital sources. A solid profile that notes each interaction can help you convert anonymous site visitors (which account for more than 95 percent of traffic to your site) to known users as soon as they do something identifiable, like sign up for your company newsletter.

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Acquia Offers Drupal 8 at Drupal GovCon [July 20, 2015]

Submitted on
lundi, le 14 septembre 2015h
,
CivSource

By Bailey McCann

Drupal GovCon is this week. The conference aims to highlight what is new and applicable for the public sector on the Drupal content management system. One of Drupal’s biggest backers – Acquia will be at the conference highlighting their move to adopt Drupal 8 and make it available for customers.

Drupal 8 is still in beta but according to Angie Byron, Director of Community Development at Acquia, the new version exhibits enough consistency and development that early adopters should feel confident making the move.

“A lot of people in the Acquia community were starting to look at Drupal 8 as they work through website upgrade plans. We’re part of the core team building Drupal 8, and we feel confident that we can support websites on the new version,” Byron said.

Drupal is an open source content management system supported by a community of developers including Acquia. The new release builds in a lot of the most popular features used in the Drupal community as part of its core functionality instead of as add-ons.

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govCMS Distro Available on Drupal.org [July 14, 2015]

Submitted on
mardi, le 14 juillet 2015h
,
govCMS

The independent public govCMS Drupal distribution is now available from the Drupal Open Source Community via Drupal.org for anyone to download and use. The govCMS distribution is one component of a broader cloud hosted Software as Service solution for unclassified public facing government websites.

For Australian government agencies the govCMS distribution is a unique offering when paired with the govCMS platform services. It provides ‘out of the box’ compliance in a number of key areas including Web Content Accessibility Guidelines 2.0 (WCAG) AA compliance, adherence to the Information Security Manual (ISM), hosting in the public cloud and utilising open source software. govCMS includes ongoing assessments including Information Security Registered Assessors Program (IRAP) and Private Internet Access (PIA). Entities also benefit from standardisation and greater financial benefit through economy of scale as more entities sign up to govCMS platform services.

It’s important to note that while any organisation or even individuals can access and use the govCMS distribution outside of the govCMS service – for example via self hosting - they won’t receive all the benefits of the govCMS service including the accredited environment. govCMS is committed towards contributing to building the Drupal Open Source Community.

Upgrades to the distribution will be made available to govCMS customers and via Drupal.org and GitHub. New functionality or features added to the distribution will go through a quality assurance and technical certification process to maintain the integrity of govCMS.

“Federal, state and local agencies can download the govCMS distributions and take advantage of the collective innovation put forward by all the contributors starting today,” said Chris Harrop, Director for Asia Pacific and Japan, Acquia. "The work of govCMS continues to help agencies save costs, deliver better sites and services with citizens.”

Interest in govCMS continues to increase. Visit the below govCMS websites to see how other entities have taken full advantage of the govCMS service:

https://www.asada.gov.au

https://www.communications.gov.au

https://www.dto.gov.au

https://www.govcms.gov.au

https://www.ppsr.gov

Full Support Available for Drupal 8 [July 16, 2015]

Submitted on
lundi, le 13 juillet 2015h
,
Website Magazine

By Amberly Dressler

With what some say will be the biggest Drupal release yet, digital experience company, Acquia, is announcing immediate availability to support sites built with Drupal 8, the newest version of Drupal, still in beta.
Acquia gained early access to support Drupal 8 because of its heavy involvement with the Drupal community and the development of D8 and is prepared to fully support Drupal 8 with enterprise products, services and technical support for the open-source Web content management platform.

"Drupal 8 on the Acquia Platform provides broader capabilities for both simple and complex sites than any other alternative,” said Tom Erickson, Acquia CEO. “Though Drupal 8 is still in beta, our team is focused on mitigating any and all risks with using it. We've helped many organizations go live already on Drupal 8 with the careful guidance of our expert developers and security specialists. We will be assisting with resolving key issues in our customer projects, ensuring their success as we have for the thousands of existing customers we have."

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Are You Building an Open Marketing Organization? [July 6, 2015]

Submitted on
lundi, le 6 juillet 2015h
,
CMSWIRE

By Tom Wentworth

Marketers rely on data for just about every function of their jobs. Digital marketing's evolution has led most marketing organizations to rely on various marketing tools and technology in order to understand who their customer is and what they want. But that crucial customer data is often spread between disparate tools and systems within a company — from CRM systems like Salesforce, to marketing automation like Marketo, to reporting tools like Google Analytics. While each of these tools are important on their own — capturing unique sets of data about your company, customers and their unique relationship with your website or brand — they can also create silos.

Depending on their job function, marketers may only use a few of the many marketing tools on a regular basis, giving them a limited view of the customer. If we connected all of that useful data into one place, marketers would have the opportunity to discover more meaningful trends and insights about their customers and the success of different campaigns and strategies. With that, the entire company would function as a more cohesive unit and deliver better, more valuable information to customers and to internal teams.

What is Open Marketing?
The best way to break down silos within your marketing organization is by taking an open marketing approach. Based on the same principles of open source software, open marketing allows for easier integration between different marketing technologies. This gives marketers the opportunity to assemble their own marketing tech stack comprised of what systems work best for their business, from proven best-in-class tools to emerging technologies from startups. With open marketing, because these systems are easily connected, data can flow between them, giving each tool a more complete view of all customer data captured by your marketing organization.

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The Web Rolls Further Into the Strategies of e-Commerce Software Providers [July 6, 2015]

Submitted on
lundi, le 6 juillet 2015h
,
Internet Retailer

By Paul Demery

Oracle and hybris each announced last week new ways of offering Internet-based platforms for bringing e-commerce to more B2B as well as retail companies.

Competitors Oracle Corp. and hybris Software launched Internet-based product strategies last week designed to bring customized e-commerce functionality to more companies.

Oracle, whose technology is used to run business operations software, databases and e-commerce sites at midsized to large companies, introduced Oracle Commerce Cloud as a means for letting small as well as large companies subscribe to cloud-based e-commerce and related technology for deploying business-to-business as well as retail e-commerce site. In addition to the e-commerce transaction functionality, the technology includes online marketing; mobile sales management tools for account managers; and online applications that let customers configure products, view available pricing and discounts, and request full price quotes for entire orders from sales reps.

While Oracle typically sells its licensed e-commerce and related software to companies with online retail sales of $50 million or more, it’s targeting Oracle Commerce Cloud to companies with from $10 million to $100 million in e-commerce sales, says Ian Davis, senior director of product management at Oracle. Companies that deploy Oracle Commerce Cloud, either as a full suite or in parts, will pay a monthly fee to access the Internet-hosted technology through a web browser. Clients can opt to pay either tiered fees based on the number of page views on their e-commerce sites, or a percentage of their gross transaction value. Specific pricing was not available.

Peter Sheldon, vice president and technology analyst at Forrester Research Inc., says in a report released today that Oracle Commerce Cloud shares 80% of its software code with Oracle’s licensed software that companies typically deploy “on-premise,” or on their own network infrastructure. This gives the new cloud-based software suite the ability to provide levels of site performance and functionality similar to the licensed version, but also with new features available through a cloud-based system, he says.

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Acquia Certification Can Help Uou Master Drupal Web Development [July 6, 2015]

Submitted on
lundi, le 6 juillet 2015h
,
Certification Magazine

By Peter Manijak

This past April brought the one-year anniversary of the Acquia Certification Program, which has experienced notable growth over the past 16 months. When Acquia first got things off the ground, there was just one exam in place. Halfway through 2015, there are four exams, along with a new Acquia Certified Grand Master credential.

When the program first launched, it was important to establish meaningful credentials to validate the skills and knowledge of Drupal developers across the globe. Before 2014, there had never been any kind of Drupal certification or credentialing program of any note, and Acquia, as a leader in this open source world, made the investment to create such a program.

As the Drupal web development platform has gained in popularity, there has been a demand by companies, governments and other bodies to find the talent to build, service and manage enterprise web sites and undergo digital transformation.

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Acquia, hybris Partner on Cloud-Based Digital Experiences [June 30, 2015]

Submitted on
mardi, le 30 juin 2015h
,
CMSWire

By Dom Nicastro

SAP hybris introduced hybris-as-a-service (YaaS) as a commerce platform based on microservices at its Global Customer Days and Partner Summit in February. It was the talk of the conference, according to reports. (We'll spare you the tweets claiming "The answer is Yaas.")

Acquia is now joining the conversation.

The Boston-based Software-as-a-Service (SaaS) company, which provides products, services and support for open-source web content management platform Drupal, and hybris, the Munich-based e-commerce solutions provider under the SAP hood, partnered today. The goal: to help brands “deliver contextually relevant digital experiences via the cloud.”

Acquia and hybris, which SAP acquired in 2013 to strengthen its position in the e-commerce space, contend companies are moving away from legacy “software as a product” that include “inflexible delivery models.”

The partnership will produce an alternative, officials promised: “cloud-based microservices” that help organizations produce digital experiences as easily as downloading apps to a smartphone.

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