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Countdown to Drupal 8: Some Tips from Pedalo

The upcoming release of Drupal 8 (Do we have to remind you that it's on November 19th?) will no doubt inspire a flurry of "how to" blog posts. Which makes this a good time to focus on some D8-inspired professional development.
One resource that recently crossed our screen came from our partners at Pedalo, the London-based Web design agency. They've been compiling a series of blog posts to help teams prepare for the new version.
Mobile-first responsiveness is one of the features that Pedalo says will make a Drupal 8 upgrade worth it.
Why not check out... Plus

How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data

Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen.
Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers.
The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency... Plus

Engage in Review: Creating a Whole Mobile Strategy with Webster Bank

If you’re competing against industry giants who have a strong online presence, your digital banking experience has to offer consumers the convenience and service they’ve come to expect--no matter what device they’re using. Back in 2012, only 10 percent of Webster Bank’s site visitors arrived from their mobile phones. Fast forward to 2015, and the new standard is a mobile experience designed for users who don’t sit at their desktops all day. Instead, a brand’s online presence must be adaptable to all the ways consumers will access it, whether by laptop, tablet or smartphone.

So how did... Plus

As Enterprises Rush to the Cloud, Which Side of History Are You On?

You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.”
In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7... Plus

Engage in Review: 7 Digital Marketing Tips from Intuit and Third & Grove

What does it take to make a seemingly impossible task possible? Janin Kompor, Senior Manager of Web Strategy at Quicken and Mint, and Justin Emond, CTO and Cofounder at web design and development agency Third & Grove, answered that very question, sharing the digital marketing and project management lessons they learned along the way.

Both Mint and Quicken were running on old technology stacks, and the cost for maintaining... Plus

3 Reasons Why Your College or University Should Fix Its Multisite Problems

In today’s digitally driven world, one website or even several websites is not enough to meet internal demand and external audience expectations. Pleasing the audience and supplying demand with affordable solutions, calls for a platform that can economically deliver engaging online experiences quickly and at scale. Managing and maintaining multiple sites can quickly get out of hand -- even with a solid digital strategy in place -- and sometimes the challenge is even knowing how many sites exist, who owns them, and... Plus

Engage in Review: Anticipatory Design with Aaron Shapiro, Huge CEO


While the idea of technology making our decisions for us may seem like a difficult concept to grasp, think about this statistic shared by Huge CEO Aaron Shapiro during his Engage presentation on anticipatory design: Americans make 35,000 decisions every single day. And technology only makes those decisions more complicated, providing too many options and leading to something called “decision fatigue.”
Shapiro broke down the three key change drivers when it comes to making anticipatory design a reality: demographics, bandwidth ubiquity,... Plus

Engage in Review: Product Preview with Chris Stone, Chief Products Officer

The excitement level was high during the first day of Acquia Engage 2015. To kick off the conference, we heard stories of digital transformation from our CEO, Tom Erickson, as well as companies like Princess Cruises, Intuit, and Whole Foods, and got a glimpse into the future of the web from our CTO and Drupal founder Dries Buytaert.

In the afternoon, Chris... Plus

Acquia and Drupal helped save Cisco $400 million USD

At Acquia Engage, our annual customer and partner conference held last week, Cisco's Jamal Haider spoke about the tremendous savings ($400 million USD!) that came from building its support community on the Acquia Platform and Drupal. The company transformed its support organization into a valuable self-service portal for customers, leading to a 77% deflection rate for customer service calls.

Using Cisco's support community, customers can access detailed, multilingual technical information on all of the company's products and services, including... Plus

Personalize, Simplify… and Don’t Be Creepy: Lessons from Engage 2015

This week, Boston was the scene of Acquia’s second annual conference for customers and partners: Acquia Engage. It brings together digital executives and leaders from many of the world’s leading brands, higher education, and the public sector. The central theme? You can’t afford to annoy your customers with over-aggressive campaigns and untargeted, one-size-fits-all content. Understand your audience and deliver experiences at the right time in the right context.

In all, more than 600 people attended the two-day event. Acquia customers were centerstage, and the opportunities to learn and... Plus

Announcing Acquia Content Hub

The explosion of content continues to grow. With more and more organizations managing multiple sites and digital channels, the distribution of content is increasingly difficult to manage. Content can easily become siloed in different sites or platforms. Different data models make it challenging to access, update, and replicate content changes across your sites.
Today, we're excited to announce Acquia Content Hub, a cloud-based content... Plus

WPP-Acquia Alliance: a milestone for Drupal

Today Acquia announces the WPP-Acquia Alliance, a global partnership with the world's largest communications services company. This isn't just a milestone for Acquia -- I believe it to be significant for the Drupal community as well so let me tell you a bit more about it.
WPP is a marketing company. A very, very large marketing company. With more than 188,000 people in 112 countries, WPP's billings are nearly $76 billion USD and... Plus

The Evolution of Media Company CMS Platforms: Third Party Integrations

In the last part of our series, we reviewed a 2011 Adweek report on the CMS selections of major media companies. Beyond media industry business changes like mergers, and corporate spin offs, why has there been so much CMS change since a 2011? One major reason: a media company CMS platform must allow for many more integrations than just a few years ago. Integrations include technology... Plus

As Drupal 8 Launch Nears, Enterprise Adoption Takes Shape

Drupal 8 Release Candidate 1 is out, meaning general availability of Drupal 8 isn’t far behind.
Existing Drupal users are eagerly gearing up to take advantage of the next-generation Drupal platform, of course, but it’s much bigger than that. Enterprises heading toward new web content management and digital experience projects are aligning with D8 – and some are already going live with new projects built on Drupal 8.
Take Manhattan Associates, a B2B software technology provider, whose rollout of a new digital experience this year based on... Plus

Past and Present: The Evolution of Media Company CMS Platforms

Part 1: An Introduction to Media Industry oriented CMS Platforms
It’s part of my job to evangelize Drupal to media entertainment and publishing companies, and identify opportunities where Acquia and Drupal can increase the content management system (CMS) market share in the media industry.
The first step I take to achieve this goal is to better understand the leading competitors. To do that, I can look at Gartner's analysis to examine leaders in the web content management space (Gartner, Magic Quadrant for Web Content Management... Plus

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