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Choosing the Right Content Distribution Model for Your Organization

Creating and syndicating quality content has become a top marketing priority for businesses large and small, regardless of industry. Marketers are constantly working toward the right content balance, one that strikes the right tone, provides the correct information, and engages the audience while meeting their expectations. With so much focus on production of content, however, the distribution of finished content can often become secondary. Content has no purpose if your audience can’t access it. Having a content distribution plan is almost as important as the creation of the content itself... Plus

Cloud, Open-Source et CMS: tendance forte pour les expériences digitales

Je profite de ce début d’année pour vous souhaiter à tous une excellente année 2016, et faire un rapide retour en arrière sur les grandes tendances du marché de l’année 2015, ainsi qu'une rétrospective des annonces que nous avons faites chez Acquia.
Expériences Digitales:
Plus que jamais le digital va continuer son essor en 2016 car il devient clé pour fidéliser les clients, gagner des parts de marché, posséder un avantage compétitif et réduire les coûts au travers notamment de l’automatisation des processus. A ce titre et pour illustrer ces quatre axes, Cisco déclare... Plus

How To Build a Successful Personalization Team

This is part one of a five-part blog series on personalization.

Building great digital experiences, as with everything else, begins with the builders. While an individual may produce a masterpiece alone, most great achievements are the result of skilled individuals working together as a team. Successfully building and delivering personalized experiences on the web or anywhere else is no exception to this rule, and it is rare to find one person who can achieve this independently. For this reason, organizations who wish to create relevant personalized experiences for their customers must... Plus

Acquia retrospective 2015

As many of my loyal blog readers know, I sit down to write a retrospective at the end of each year. It's helpful from the perspective of seeing how far Acquia has come in a single year, but it should also give you a glimpse of what is in store for Acquia in 2016 and beyond. If you find it interesting to take a look back at previous retrospectives, here they are: 2014, 2013, 2012,... Plus

Mitigate Risks with Drupal 8: Proven Strategies

At Phase2, we help organizations assess the suitability of Drupal 8 in the context of their unique digital strategies. We’ve implemented enterprise platforms on early versions of Drupal 6, 7, and 8, refining our insight into the risks and rewards of early adoption.
The following is excerpted from our white paper, “Drupal 8 for Enterprise: Drupal 8 in a Changing Digital Landscape.” Download the full white paper from here.
The Strategic Value of... Plus

Getting Started with Digital Content Strategy

“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics
“Content” is all the rage in digital marketing and has been ever... Plus

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize.
What has become clear is that there is an established group of CMS platforms designed to address the specific... Plus

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Plus

The Boston Drupal Community Celebrates Drupal 8

After four years of hard work and dedication from the Drupal community, Drupal 8 became a reality. D8 becoming GA was truly a reason to celebrate...or rather, celebr8. The Boston Drupal community came together at Howl at the Moon in Downtown Boston to cut loose and enjoy this major Drupal milestone.

Acquia and Isovera generously provided food and beverages (that included a... Plus

Drupal 8.0.0 released

Happy Drupal 8 Day! It has been a long time coming, and we couldn't be more excited to step into this next phase of Drupal development. There's no doubt it will usher in a new era of digital experiences, and we can't wait to see how it all unfolds.
Dries discussed what the release of Drupal 8.0.0 means for the community, and you can read his full post here. We also caught him traipsing through the streets of Belgium wearing a sombrero... for your viewing pleasure!

Loosen Control the Open Source Way

A couple of weeks ago a Chief Digital Officer (CDO) of one of the largest mobile telecommunications companies in the world asked me how a large organization such as hers should think about organizing itself to maintain control over costs and risks while still giving their global organization the freedom to innovate.
When it comes to managing their websites and the digital customer experience, they have over 50 different platforms managed by local teams in over 50 countries around the world. Her goal is to improve operational efficiency, improve brand consistency, and set governance by... Plus on Drupal, one year later

The web has done wonders to make government more accessible to its citizens. Take the State of New York; is a perfect example of taking a people-centric approach to digital government. The site lets people easily access state government news and services, including real-time public transit updates, employment resources, healthcare information, and more.
One year ago, The State of New York redesigned and relaunched their website on Drupal in partnership with Code and Theory and... Plus

Bien démarrer : test à plusieurs variables pour le marketing

Nous avons exploré les principes fondamentaux de l’A/B testing et souligné son importance lorsqu’il s’agit de maximiser les taux de conversion sur votre site web. Contrairement à l’A/B testing qui met l’accent sur la comparaison entre deux ou plusieurs variantes d’un élément unique par rapport à une « version de contrôle », le test à plusieurs variables vous permet de tester plusieurs changements simultanément pour trouver la bonne combinaison qui vous permettra d’atteindre vos objectifs quels qu’ils soient (... Plus

Une Reconnaissance magique

Récemment, Gartner a placé Acquia dans la catégorie Leaders du Carré Magique 2015 pour la gestion de contenu web pour la deuxième année consécutive. Notre objectif reste le même, à savoir fournir à nos clients des technologies et des services uniques pour répondre à la demande actuelle et future, mais nous ne pouvons pas nier la satisfaction que suscite cette... Plus

Countdown to Drupal 8: Some Tips from Pedalo

The upcoming release of Drupal 8 (Do we have to remind you that it's on November 19th?) will no doubt inspire a flurry of "how to" blog posts. Which makes this a good time to focus on some D8-inspired professional development.
One resource that recently crossed our screen came from our partners at Pedalo, the London-based Web design agency. They've been compiling a series of blog posts to help teams prepare for the new version.
Mobile-first responsiveness is one of the features that Pedalo says will make a Drupal 8 upgrade worth it.
Why not check out... Plus