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Thoughts on the DrupalCon Portland Keynote

Today was the official start of my first DrupalCon. As a newbie, it was a fun experience to see 3,300 Drupalists all in one room, anxious to hear from Dries, the original developer of Drupal.

Here are some of my thoughts from today’s keynote:
Do Well. Do Good. Change the World.
Dries kicked off the keynote with a video from the head of Drupal for After the video, Dries spend some time talking about their citizen engagement application called “We the People”. “We the People” is an application that allows citizens to directly petition the government, one of the constitutional... Plus

Event summary: DrupalJam 2013

Last Friday the annual one-day DrupalJam conference was held in the Rotterdam Feyenoord soccer stadium. The conference, which saw its eighth edition - if I recall correctly - is shifting to be more business focused with its new motto Drupal beyond the code, and was a great success with over a 100 participants. This blog post serves as a high-level summary of a couple of the talks that I attended.

Some of the talks were in English whereas others were in Dutch, as the... Plus

The DrupalCon Portland Sessions every Webmaster should attend!

Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday:
9:00 am – 10:00 am
OR 204 - BlackmeshThe Future of Views
This session is directed towards site builders and people who have used views before. Views are... Plus

5 Things I'm Looking Forward to at DrupalCon Portland

Hello from Portland!
Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show.
1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow.
2) Expanded launch of Acquia Free Tier. At DrupalCon, we'll be opening up access to the... Plus

Automate review for security risks with source code analysis

Security issues are created in custom code when developers cut corners during development or don't make proper use of the APIs, among other reasons. There are several ways to discover such issues, including peer-review, code scanners, vulnerability scanning, and even by being exploited -- tho certainly undesirable! While each has its place and individual merits, let’s talk about security-focused source code scanning for Drupal and preview Acquia’s static code analysis, in development for Acquia Insight.
Being open... Plus

Sign up for free Drupal for project managers - mini-course

Are you a project manager working for a company adopting Drupal? Are you new to managing Drupal projects? This course is the right one for you!
This course follows the life cycle of a Drupal project from start to finish and back again and is based on our full day Drupal for Project Manager’s course.
I did a call-out internally for co-teachers on this course, and I was delighted by the response. In fact, the materials for the course reference a book chapter by Amye Scavarda... Plus

Drupal's Impact on Higher Education will be Reflected at DrupalCon

Nearly 20% of the registered attendees at next week’s DrupalCon are from higher education institutions. Will you be one of them?
Drupal is having a major impact in higher education and based on the registration list alone it appears that the higher education community will have a major impact on DrupalCon. The sheer number of schools represented, the diversity of the institutions in terms of size and scope, and the range of titles and responsibilities of individuals from those schools all point to next week being a great opportunity to share best practices, network with peers, and learn... Plus

Dream It. Drupal It. (Develop It!) DrupalCon.

Hey developers ~ new, experienced or otherwise, undecided!

DrupalCon Portland is just around the corner — have you thought about the week and what you want to accomplish? Keynotes, sessions, a new job, and "people to see" are certainly popular options. As one colleague put it, "Spending time with all the cool, smart people that I talk to online." Maybe just making sure you have some of these ten things to bring with you to Con is all you can muster right now.
If you're attending, here's the... Plus

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. In fact, Sirius Decisions says that as much as 70% of the buyer’s journey now happens... Plus

Listening to your own marketing or your vendor’s?

Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? It will end up annoying your customers and have an adverse effect on conversion... Plus

Acquia Cloud Free Tier - Exclusive access at DrupalCon Portland

This DrupalCon is going to be super exciting. This DrupalCon, the Acquia Cloud team is offering exclusive community access to the Acquia cloud free tier. What’s that??? Free you ask, well yes it is.
Acquia Cloud Free Tier has all the capabilities of cloud hosting but even better, because you don’t have to pay for it. Each free tier subscription comes with two separate Dev and Stage environments. It also includes all the goodies that Acquia Network comes with like Insight, Acquia Search, Mollom etc. With free tier, you get access to an additional interface Cloud API which lets you do most... Plus

Adobe Just Killed Traditional Software Licensing

At today’s Adobe Max Conference, Adobe announced that they would stop selling traditional shrink-wrap licenses of Adobe Creative Suite products – Photoshop, Flash, Dreamweaver, etc. Now it’s all about the Creative Cloud and its subscription-licensing model. You can no longer buy the Adobe Creative Suite; you can only subscribe to the Creative Cloud as a monthly or annual subscription.
In other words, Adobe just... Plus

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

Personalization: The Basics
At a "Future of Marketing" virtual conference a few years ago... Plus

Dream It. Drupal It. (Drink It!) DrupalCon.

Can you believe that DrupalCon is less than a month away? I certainly can't! This year, DrupalCon is taking over Portland, Oregon, the home of the Drupal Association, our west-coast office, as well as a burgeoning open source community. 
For those of you unfamiliar with DrupalCon, it is an international event that brings together the people... Plus