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The Time is Now

As I near the one year anniversary of my arrival at our regional headquarters in Sydney, I had a moment last week where, despite 3.5 years at Acquia HQ, l was reminded about the journey Drupal (and Acquia) has had around the world.

It’s easy to think that a certain technology reaches a critical mass at a certain point everywhere, especially when it’s used by some of the world’s globally leading organisations, especially in your own country. However, I found myself again on a learning curve about the kind of help, questions, and objectives that organisations in Australia need and have as they contemplate their digital journey.

Together with one of our rapidly growing digital partners, Ogilvy, we hosted a ‘Drupal as an Enterprise CMS’ Executive Luncheon in Melbourne, VIC, last Friday, to address some heritage perceptions that linger about whether Drupal is enterprise-ready.

We invited one of our highly valued long-term customers, Jamie Glenn from Flight Centre, who joined us to share his honest experience of using Drupal in the amazing success story that is Flight Centre.

We were delighted to welcome a number of senior executives from well-known organisations in financial services, online gaming and wagering, retail, media and entertainment, travel and transport, energy and utilities, consumer goods, and higher education.

My observations from this session:

  1. The seniority and brand representation at the event shows how seriously Australian organisations regard a CMS and associated tools within their marketing strategy mix, and their business transformation.
  2. Technology doesn’t really feature as part of the ‘why,’ it mostly features as an post-sales question about the ‘how.’ From Head of Marketing, to General Manager of Marketing, to Business Transformation Manager, aside of a CIO, there were no specific technologists in the room.
  3. Open source technology is regarded with great interest, and as a reason to use Drupal, instead of something to mitigate as part of a project.
  4. There is currently huge opportunity for partners to grow their Drupal + Open Source practices with Acquia and work on some of the best transformation projects going.
  5. There’s never been a better time for Drupal developers, and future Drupal developers, and that’s only set to grow.
  6. I am super excited to say that we are at the tipping point of Drupal being recognised as a serious contender in the enterprise space in ANZ.

Jamie will also be speaking at our global customer forum, Engage, in Boston, MA, on November 1-3, 2016. We just hope everyone in North America gets his Aussie sense of humour enough to enjoy his very candid approach to Flight Centre’s digital transformation journey :) You can see a video of Jamie here.

Thank you to everyone who came last week. We’ll be looking to host something similar in Sydney soon, and in the meantime, we encourage everyone to keep asking questions and keep being curious because that helps us break down the legacy (mis)perception that Drupal is not enterprise-ready. Interest in the room, and projects we are rolling out this year show that it clearly is.

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