Digital site governance continues to be top of mind for many companies building new websites and digital experiences. Global organizations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating managerial headaches for IT and digital business teams.
When you’re in this kind of multi-brand, multi-region, environment, you need to start thinking about governance and automation holistically in terms of organization around workflows, delivery, maintenance and enhancement of sites over time.
Ask yourself: What does digital site governance mean to you? Do you want to provide teams with specific roles and access for sites? Are you looking to document corporate standards and educate your team on how to follow those guidelines? Or, do you want to enforce very specific policies; whether those pertain to how you’re building sites, what technologies or applications are allowed to be used in building sites, and or what baseline requirements must be met?
Maybe you just want to ensure that all of your digital experiences are consistent across the organization — from the look and feel of your overall experience to the type of content that is used across all of your sites.
Digital site governance encompasses all of these areas and more. Our definition of digital site governance centers around people, technology and processes. This includes user roles and permissions, as well as development, delivery, and management standards of sites. When you start to think about governance, you will need all of these components to have an effective program.
Additionally, you need automation behind each of these areas to make managing digital site governance as efficient and low cost as possible.
Before developing your digital site governance strategy, here are a few areas to consider as it pertains to people, technology and standards.