big data series

Building a Great DX: Make Shopping an Experience

It was an enviable assignment, a challenge that I was happy to accept: check out the Friday night shopping experience at a Bass Pro Shop. Jason Thibeault, a co-author of Recommend This!, suggested the idea when we were discussing the evolution of Internet shopping. “Online shopping is no longer a... Lire la suite

Étiquettes: big data series

First Steps on the Road to a Big Data Project

When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine... Lire la suite

Étiquettes: big data series

Courting Big Data Talent

When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine... Lire la suite

Étiquettes: big data series

Big Data for Sale: Data Marketplaces

When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine... Lire la suite

Étiquettes: big data series

Working with Big Data: Assembling Your Toolkit

When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine... Lire la suite

Étiquettes: big data series

Should You Start a Big Data Project?

When does it make sense to start up a Big Data program? If your email marketing system isn't talking to your sales force automation system, and neither is synched up with your online purchase system, are you really ready to tackle a Big Data project? The answer may surprise you as we examine... Lire la suite

Étiquettes: big data series

Are You Ready for Big Data?

One industry analyst is already predicting that Big Data will be Time magazine's 2013 "Person of the Year." Watching what Google, Amazon, and Facebook have done with Big Data is impressive, enviable. But what about companies with smaller staffs and budgets? When does it make sense to start up... Lire la suite

Étiquettes: big data series