There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer.
According to Forrester, there is a prescriptive roadmap to where digital business is going, and Forrester describes four market imperatives that your company must consider as you continue to move into a digital future. These include:
Turn Big Data Into Business Insights. Data is important, but what makes it valuable is finding ways to interpret it that move the needle for your business.
Drupal provides a strong foundation for enabling organizations to deliver better data-driven web, mobile, and social experiences.
Embrace the Mobile Mind Shift. The idea of going mobile and being able to deliver rich mobile experiences in the right context at the right time is crucial, especially in the arena of customer loyalty.
Drupal 8 is architected to support mobile-first initiatives, enabling responsive experiences across screens as well as supporting mobile apps.
Transform the Customer Experience. At its core, transformation is the process of adapting your specific experience so that the customer gets the most out of it when they want to, where they want to, and how they want to.
Drupal 8 helps to drive the ability to make changes quickly, effectively, and efficiently in the name of engaging, effective customer experiences.
Accelerate Your Digital Business. How fast can you move in a world that’s changing faster than anyone can anticipate? It’s amazing how many new sites, services, applications, and offerings come out on a regular basis, and having the ability to stay ahead of consumers’ needs and demands is imperative.
With this as a backdrop, consider this: Drupal 8 is an engine for innovation, not just a static tool for building sites and pages. Drupal recognizes that digital is more than just marketing; digital is your business, period. Accelerating your path to digital business -- to digitization -- is at the heart of D8’s capabilities.