Spring is here and Acquia Engage Europe is right around the corner. That’s no understatement; the inaugural event is taking place at the Andaz in London 4-5 June. With an agenda full of interesting topics, customer stories and emerging trends, here are a few highlighted sessions to check out.
Big Ideas in Digital
- Tim Buchanan, group head of digital, Hiscox
- Jessica Frey, general manager, Virgin Sport
- George Steven, global digital marketing platforms consultant, Bayer
- Moderator: Lynne Capozzi, CMO, Acquia
The Big Ideas in Digital panel, moderated by Acquia CMO Lynne Capozzi gets things started on the right foot with a light-hearted but informative and well-rounded discussion around all things digital. Previous iterations have tackled such topics open source, customer journeys and future technology. The panel will discuss not just what challenges they’ve overcome but what emerging trends they are most excited about.
09:00 - 10:45
Diving Deep into Decoupled Drupal: Insights from Early Adopters YHA and Microserve
- Preston So, director of research and innovation, Acquia
- Jon Smith, head of digital, YHA
- David Lillington, director of client partnerships, Microserve
It doesn’t matter if you’re in marketing or IT; decoupled Drupal is changing your digital landscape. Today’s digital experiences need to be omnichannel, interact with numerous applications, and require API-first architecture. Enter decoupled Drupal.
In this session, Preston So, director of research and innovation, Acquia will moderate a discussion with David Lillington (Microserve) and Jon Smith (YHA) about how decoupled Drupal architectures helpled YHA achieve their vision, the challenges they faced, and rewards that were realized along the way.
Breakout Session: Build Track
11:15 - 12:00
From Content Management to Customer Journeys
- Dries Buytaert, founder & project lead, Drupal & co-founder, board chair, and CTO, Acquia
It wouldn’t be Acquia Engage without a presentation from founder and CTO Dries Buytaert. Last autumn, Dries doubled down on the need to transform the customer journey. Customers are savvy and they expect organizations to not only recognize them, but understand them. Dries will highlight trends we are seeing in the market, and how Acquia is aligning our product strategy and company vision to help our customers stay on the cutting edge of digital experience.
13:00 - 14:15
'Crawl, Walk, Run' to the Connected Customer Experience
- Gemma Singleton, customer success manager, Acquia
Personalisation is on everyone’s mind these days but orchestrating a truly tailored digital experience doesn’t happen overnight. As Eric stated in a recent blog post, “We can all agree it would be amazing if there was an automatic, turnkey, personalise-with-the-flip-of-a-switch solution out there, but sadly, that’s simply not the case. Doing personalisation the right way is an investment in time, resources, content, and technology.”
Join Eric and Gemma as they highlight how doing personalisation the right way; by taking a gradual approach focused on data, customer experience and long term results.
We live in a customer-first world. But their expectations are higher than ever and there’s more competition before for their attention, engagement, and loyalty. For marketing leaders, this requires moving the goalposts in terms of how we engage with our prospects and customers to deliver a connected customer experience. But meeting customers on their channels of preference, with content tailored to their characteristics and interests won’t happen overnight -- it’s a process. Join Eric and Gemma as they breakdown the technology, strategy, and crawl, walk, run methodology that can help your business deliver data first customer experiences to any channel.
Breakout Session: Inspire Track
14:45 - 15:30
The Future Is Better Than We Think
- Gerd Leonhard, futurist, humanist, author of 'Technology vs. Humanity,' CEO
What would an event be without an amazing keynote to leave attendees inspired? Gerd Leonhard has inspiration to spare. His futuristic vision started long ago; after studying theology at University of Bonn and a stint at Boston’s own Berklee School of Music, Gerd got an early look at how the internet was about to permanently restructure the entire the music industry. The internet music business he started inspired his first book, “The Future of Music,” but also ignited his passion for digital disruption.
“I’ve been a futurist for more than 15 years, with more than 1,700 engagements for over 800 clients in 50-plus countries, and an estimated global audience of 2 million people. I focus on five- to 10-year future scenarios, yet my work is becoming increasingly ‘nowist’ i.e. about the here-and-now, because ‘the future is already here – it’s just unevenly distributed’ (as one of my favorite science fiction writers, William Gibson, likes to say).”
Gerd’s primary focus isn’t just on the future of tech but also humanity. What will humans do, in the future, and what will be done by technology? What should and what should not be automated? “From genetic engineering to artificial intelligence and robotics, from cognitive computing to the Internet of Things and Industry 4.0 – we are heading into a future where much of what used to be science fiction is becoming science fact.” On a personal note, this technology and sci-fi fan is super interested in this session.
16:45 - 17:45
To be clear, there are many many more fantastic sessions to attend. Check out the full agenda here and let us know which sessions are you looking forward to?