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 ![](/sites/default/files/styles/large/public/media/image/2026-09/Acquia%203%20%5BVectorized%5D.png?itok=Ejg13M1s)

 

 

Webinar

# Widen + Acquia: Combine the Power of DAM With Data and Marketing Automation to Activate Brand Content Across Your CX

 

## What's Covered?

- The challenges of maintaining brand consistency across digital assets, campaigns, and channels
- The importance of unlocking and unifying your customer data to drive greater engagement
- Automating workflows and building memorable, cohesive brand experiences
- Leveraging a multi-tenant architecture to manage resources at scale and adhere to brand guidelines



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Delivering consistent, data-driven customer experiences at scale is a tall order for large organizations. But with an effective distributed marketing approach and the right data strategy, companies can build personalized campaigns while ensuring brand unity across every market, region, and subsidiary. All you need is the right technology.

  
**Marketing automation** tools help organizations create cohesive customer experiences at scale, while a **customer data platform (CDP)** indicates the types of content that drives engagement from a given audience.

  
Watch this **webinar** to learn how leveraging your **DAM solution** with marketing automation tools and a **CDP** can help you activate your brand content at scale, drive ROI through targeted marketing campaigns, and deliver seamlessly connected experiences.




 

## Speakers

 Image

 ![Deanna Ballew Headshot](/sites/default/files/styles/speaker/public/media/image/2024-03/Ballew.png?h=7a1171bf&itok=b2AVYB78)

 

 

 

### [Deanna Ballew](/about-us/team/deanna-ballew)

 Former Senior Vice President, Innovation, Content Solutions & AI

 Acquia

 

 

 Image

 ![](/sites/default/files/styles/speaker/public/legacy/images/2020-11/Alex%20Dal%20Canto_3.png?itok=EFjF7k2O)

 

 

 

### [Alex Dal Canto ](/about-us/team/alex-dal-canto)

 Former Senior Director of Product Marketing

 Acquia

 

 

 Image

 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%281%29_1.png?h=3cd06fc8&itok=Ig1pX_99)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia