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Webinar

# Virtual Workshop: Master the DAM Capability Model

 

## What's Covered?

- Explore the DAM Capability Model to support ongoing growth in your organization.
- Use a shared framework to assess and improve your current DAM practices.
- Plan your next steps to advance your DAM strategy.



 

 

 

##  Watch Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Join us for a complimentary, hands-on, 3-hour virtual workshop - valued at $1,500 - led by David Lipsey, a renowned Digital Asset Management (DAM) expert and Co-Founder of the DAM field, and Christina Gibbs, an accomplished consultant specializing in data and digital asset management.

Unlock the full potential of your Digital Asset Management (DAM) strategy with our virtual presentation and workshop. Designed for Acquia customers and partners, this session leverages the DAM industry’s leading benchmarking tool to help you assess your current state and plan for future growth.

**Workshop Benefits**

- **Identify Key Components:** Discover the people, processes, technology, and budget needed to elevate your DAM strategy.
- **Enhance Processes:** Uncover process improvements that facilitate easier and more effective asset access across departments.
- **Gain Operational Insights:** Explore workflow tools, metadata management, rights, governance, and asset lifecycle management.

**Workshop Agenda**

- **Hour 1:** Understanding the DAM Capability Model
- **Hour 2**: Putting the Capability Model to Work
- **Hour 3**: Action Planning, Research, and Resources

Participants will receive a copy of the DAM Capability Model in advance. By the end of the workshop, you'll have a renewed sense of team engagement, a clear understanding of the DAM Capability Model, and a "current state" DAM Capability Map to guide your organization's future improvements.

Don't miss this opportunity to transform your DAM strategy and drive meaningful change within your organization. Register now to secure your spot!



 

## Speakers

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 ![Headshot of David Lipsey](/sites/default/files/styles/speaker/public/media/image/2025-02/David%20Lipsey.png?h=fbf7a813&itok=fHKGNnS_)

 

 

 

### [David Lipsey](/about-us/team/david-lipsey)

 Strategist / Thought Leader / Advisor

 Digital Asset & Media Management

 

 

 Image

 ![Headshot of Christina Gibbs](/sites/default/files/styles/speaker/public/media/image/2025-02/Christina%20Gibbs.png?h=3022cbe2&itok=cTdgW4tj)

 

 

 

### [Christina Gibbs](/about-us/team/christina-gibbs)

 Founder and Principal Consultant

 Starling Data Studio LLC

 

 

 Image

 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia