USER GROUP: CDP MULTITOUCH ATTRIBUTION (MTA) REPORTS SHOWCASE
What's Covered?
- What multitouch attribution reporting is
- How multitouch attribution reporting works
- Reporting benefits of multitouch attribution (budgeting, branding, forecasting, and more)
Calculating the ROI of your marketing campaigns to improve their effectiveness and discarding unproductive marketing programs may seem like a daunting task. You must know what touchpoints and messages cause positive or negative customer actions, but tracking the customer journey across touchpoints can feel easier said than done.
Multitouch attribution (MTA) reporting determines the value of each customer touchpoint that leads to a conversion. This allows marketers to understand the conversion paths customers took and to visualize campaign performance across the funnel. Marketers can leverage this information to allocate future spend effectively and create more tailored customer experiences by focusing on campaigns with the most conversion influence.
Whether you’re a marketer struggling to understand conversion paths or you’re simply looking to enhance your reporting capabilities, join this user group to learn how MTA reporting can help marketers – like you – get it done.
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