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 ![webinar](/sites/default/files/media/image/2025-09/Webinar%20Background_Generic_Pink%20Gradient_0_2.svg)

 

 

Webinar

# Unleash Creativity: Driving Brand Growth in an AI World

 

## What's Covered?

- Prioritizing team time for impact
- Streamlining creative processes effectively
- Tools for efficient content execution



 

 

 

##  Watch Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Marketing and creative teams are under constant pressure to do more with less. More channels to orchestrate. Faster timelines to capitalize on culturally relevant moments. More content being churned out with AI.

How do we empower our teams to do great work? How much can our brand flex without losing cohesion? When do we design for the message vs the channel?

Join Matthew Liotti, Crayola, Sara Gelbert, Town and Country Living, Shawn Perritt and Jake Athey of Acquia for a panel discussion where we will address topics around driving brand growth including:

- How are other brand leaders are prioritizing their team’s time
- Examples of improving creative processes
- Tools for more efficient creative execution



 

## Speakers

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

 Image

 ![Headshot of Shawn Perritt](/sites/default/files/styles/speaker/public/media/image/2025-12/Shawn%20Perritt.png?h=031b01a4&itok=KcOBXXTQ)

 

 

 

### [Shawn Perritt](/people/leadership/shawn-perritt)

 Vice President, Brand Strategy & Creative

 

 

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 ![](/sites/default/files/styles/speaker/public/media/image/2025-02/Image%20800x800%20%281%29.jpeg?h=fbf7a813&itok=fNL12D4m)

 

 

 

### [Matthew Liotti](/about-us/team/matthew-liotti)

 Brand Content Manager

 Crayola

 

 

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 ![](/sites/default/files/styles/speaker/public/media/image/2025-02/Image%20800x800.jpeg?h=a89b8285&itok=tPl41mAL)

 

 

 

### [Sara Gelbert](/about-us/team/sara-gelbert)

 Digital Creative Director

 Town and Country Living