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Webinar

# Terrible Advice for Excellent Marketers | Behavioural Science for CX

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

So much of what we’re taught about in **marketing**, **CX** and related fields makes complete sense, provided our customers are perfectly rational human beings. Unfortunately, that's rarely the case.

In this presentation, **Dan Monheit** uses core concepts from behavioural science to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands. For each, he brings to life the foundational research, real-world examples and actionable key takeaways to achieve even better results for your customers and brand.

Dan debunks two key areas of behavioural science in this on-demand webinar:

- The “Give people more choice" Notion (Choice Paradox says we're easily overwhelmed by choice and that rather fewer but better options drive more conversions)
- The “Create outstanding end-to-end experiences" Notion (Peak End Rule says we remember by peaks and endings, and and not the average of how we felt which means peak moments are critical).



 

## Speakers

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 ![Dan Monheit](/sites/default/files/styles/speaker/public/media/image/2022-08/Dan-Monheit-Hardhat-Headshot%20copy.jpeg?h=c4669ed1&itok=YF0-S_Wd)

 

 

 

### [Dan Monheit](/about-us/team/dan-monheit)

 Owner & Founder

 Hardhat Creative Agency