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Webinar

# Shortlisted by a Machine

 [ Register Now ](https://www.linkedin.com/events/7520893477753221121/) Tuesday, December 1, 2026 | 11:00pm EST 

  

 

 

## What's Covered?

*A three-part LinkedIn Live series from Capgemini and Acquia*

##### **Session 2 - Shortlisted by a Machine**

- AI agents are the new gatekeepers
- GEO is the next step after SEO
- Agentic discovery and commerce change the path
- Marketing and IT must own AI visibility together
- Structured content, trusted data and governance



 

 

 

 

 

 

##### Sponsored by

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 ![Capgemini Belgium N.v/s.a](/sites/default/files/styles/large/public/partner-logos/Capgemini.png?itok=U22CoM5E)

 

  

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 ![Acquia Logo New](/sites/default/files/styles/large/public/media/image/2026-10/Acquia-Logo-Blue.png?itok=VaZkFM0P)

 

  

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 

 

## Webinar Details

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 ![Session 2 updated](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2026-10/Pre%20Event%20Session%202%20Header%20%28600%20x%20250%29_0.png?itok=U9nnx3-w)

 



### AI agents now decide who customers see first. Will they choose you?

AI agents now decide who gets seen, and who gets left behind. With zero-click searches dominating and 57% of CMOs laser-focused on AI-generated answers, will your brand make the cut?

**In 15 minutes**, Maxime Gerardeau (Capgemini), Ollie East (Capgemini), and Matt Wetmore (Acquia) will cover:

- **AI agents are the new gatekeepers:** they shape discovery, evaluation and choice before a customer ever reaches a brand.
- **GEO is the next step after SEO:** optimizing for answer engines and recommendation systems, not just search rankings.
- **Agentic discovery and commerce change the path to purchase**: from human-led search to AI-assisted and AI-executed decisions, in B2B as well as B2C.
- **Marketing and IT must own AI visibility together:** marketing drives relevance, content and influence; technology delivers trusted data, governance, integration and security.
- **Structured content, trusted data and governance become strategic assets** that decide whether AI understands, recommends and prioritizes a brand.
- **AI readiness** is ultimately an operating model challenge.

  
***Shortlisted by a Machine*** is live on Tuesday, December 1 at 11AM ET | 4PM GMT.

Short and practical: 15 minutes of insight, with time for your questions.

**Ready to talk now?** [**Book a meeting**](https://www.acquia.com/campaign/leading-agentic-era-book-meeting) **with Acquia and Capgemini.**



 

## Speakers

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 ![Maxime Gerardeau](/sites/default/files/styles/speaker/public/media/image/2026-10/Maxime%20Gerardeau%20.jpeg?h=a7e6d17b&itok=NASpMfW7)

 

 

 

### [Maxime Girardeau](/people/partners/maxime-girardeau)

 VP, Global Commerce & GEO Offer Lead

 Capgemini

 

 

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 ![Ollie East](/sites/default/files/styles/speaker/public/media/image/2026-10/Ollie%20East.jpeg?h=a7e6d17b&itok=pno9zkt_)

 

 

 

### [Ollie East](/people/partners/ollie-east)

 AI Transformation Lead | Agentic Commerce Lead

 Capgemini

 

 

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 ![Matt Wetmore Headshot](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%288%29.png?h=3cd06fc8&itok=Ur4j6n3B)

 

 

 

### [Matt Wetmore](/people/leadership/matt-wetmore)

 Vice President, Digital Experience & AI Enablement

 Acquia