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 ![Various geometries with orange, blue, and pink colors](/sites/default/files/styles/large/public/media/image/2021-10/Widen%20Graphic%20Asset%202.png?itok=YsowxbqB)

 

 

Webinar

# See the Acquia DAM and PIM in Action!

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Widen, a provider of digital asset management and product information management software, joined the Acquia family in September 2021. Widen is a unique digital solution that provides Digital Asset Management (DAM) and Product Information Management (PIM) software.

To create personalised customer engagement at scale, brands create immense volumes of digital content. Traditionally, the DAM simplifies marketers’ access to this content, and manages versions and workflow to ensure consistency. Within the context of a DXP, a modern DAM must also provide robust technical capabilities and extensibility and solutions for developers.

Meanwhile, A PIM solution should enable enrichment of product data with marketing copy and digital assets to easily create branded product content. Together, these capabilities help organizations create and refine distinctive digital experiences based on evolving customer preferences.

Within this webinar, you’ll experience a live demonstration of the Widen software, explaining it’s capabilities, value and function, as well as an open discussion of the way that the DAM & PIM software capabilities of Widen enrich the value of Acquia’s Open DXP digital solution.



 

## Speakers

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 ![Cameron Strachan headshot](/sites/default/files/styles/speaker/public/media/image/2021-10/cameronstrachanheadshot.jpeg?h=6bb58638&itok=XVEd0XZL)

 

 

 

### [Cameron Strachan](/about-us/team/cameron-strachan)

 Former Marketing Cloud Director

 Acquia