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 ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5)

 

 

Webinar

# Revolutionize Your Reach: AI-Driven Content Strategies for 2024

 

## What's Covered?

- Standardize content creation workflows across your team
- Align brand standards with content management and organization
- Structure content to support optimization and personalization
- Leverage the full set of capabilities in CMS, DAM, and personalization tools



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

AI has been having a moment, with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers expect to further harness its power, specifically with content operations and marketing operations taking center stage.   
  
Join Jill Roberson, VP of Digital Marketing at Velir, and Jake Athey, VP of Sales and GTM at Acquia, for a discussion of AI-driven content strategies that will make a difference in 2024. Whether you’re just starting to dabble in AI or have specific use cases in place, this webinar explores how to use AI across your content operations to drive more efficient marketing workflows and digital experiences. We’ll look at what this means for your current martech stack, what to consider investing in next, and how to join the AI revolution.



 

## Speakers

 Image

 ![Jill Roberson](/sites/default/files/styles/speaker/public/media/image/2023-12/Jill-Roberson-scaled-e1683867345749.jpeg?h=3da94e8f&itok=Tf8v5y0g)

 

 

 

### [Jill Roberson](/about-us/team/jill-roberson)

 VP of Digital Marketing

 Velir

 

 

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia