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Webinar

# Partner Master Class: Solving Content Chaos for Humans and AI with DAM

 Tuesday, October 20, 2026 | 11:00am EDT 

  
## What's Covered?

- **The Content Chaos &amp; Vision:** How AI is reshaping search and governance risks, and how Acquia DAM serves as the single source of truth for humans and AI agents.
- **Path to AI-Ready &amp; Roadmap:** What’s next for Acquia DAM, from internal data intelligence to letting the system automate complex client workflows.
- **Partner Revenue &amp; MCP Demo:** Concrete opportunities to build custom AI skills and brand guides, featured alongside a live Model Context Protocol (MCP) server demo.


##  Register Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Register now ](#leadform) 

 
## Webinar Details

Your clients' content is in chaos. Search behavior is shifting from keyword lookups to conversational, context-aware requests, AI adoption is outpacing governance, and marketing and creative teams are struggling to keep brand content trustworthy for both humans and the AI agents now acting on their behalf. This webinar shows you how to help your clients build AI-ready brands with Acquia DAM, where the roadmap is headed next, and the concrete partner opportunities it opens up, including a live demo of the Acquia DAM Model Context Protocol (MCP) server in action.


## Speakers

 Image

 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%281%29_1.png?h=3cd06fc8&itok=Ig1pX_99)

 
### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia