Webinar

#  New Requirements for Optimizing Your Modern B2B Customer Experience

 

 

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- [Webinar Details](#webinar-details)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

In the conclusion of this 3-part webinar series, our marketing experts shared their proven tips and tricks to help you execute a successful personalization campaign. This included setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.  
  
Watch the final webinar of our Acquia Lift + Mautic Series on demand to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.  
  
**In this webinar, we covered:**

- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever

  
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:  
Part 1: [New Requirements for Building a B2B Customer Experience ](https://www.acquia.com/resources/webinars/new-requirements-building-modern-b2b-customer-experience)

Part 2: [New Requirements for Personalizing Your B2B Customer Experience](https://www.acquia.com/resources/webinars/new-requirements-personalizing-your-modern-b2b-customer-experience)

**Speakers:**

Image

 ![Meagan White, Director of Marketing Programs, Acquia](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2019-01/Meagan%20White_4.jpg?itok=ZyjMMNfA)

 



Meagan White, Director of Marketing Programs, AcquiaImage

 ![Katie Staveley, VP of Marketing, Mautic](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2019-08/KatieStaveley2_4.jpg?itok=SmVPTQY3)

 



Katie Staveley, VP of Marketing, Mautic