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 ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5)

 

 

Webinar

# Mastering the art of personalization

 

## What's Covered?

- Measuring and analysing the effectiveness of personalised digital experiences.
- User-centred design and customer mapping.
- An example of how JAKALA and Acquia have helped a client with their digital experience.



 

 

 

##  Watch Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

**Want to Master Customer Personalisation Across All of Your Digital Touch Points?**

Often, businesses can face difficulties in crafting personalised digital experiences that make an impact. With customer expectations so high, it’s important to consider your customer’s journey and meet their expectations, while aligning your digital strategy with business goals.

Join us in our Acquia x JAKALA webinar for a discussion of crafting effective and personalised digital experiences, maintaining brand consistency across all digital channels, configuring your tech stack with DAM solutions, and more!

In our webinar, we'll discuss:

- **Digital experiences**—The fundamentals, aligning experiences with business goals, and the importance of user-centric design and customer journey mapping.
- **Brand management**—Looking at brand storytelling to create emotional connections with customers, and maintaining brand consistency across all channels, even with personalisation in place.
- **Configuring Your Tech Stack**–How to use DAM solutions to support your goals.
- **AI**—The role it plays in today’s world of personalised marketing, and how it might contribute in the future.
- **How much is too much personalisation?** A look at when personalisation crosses the boundary line.
- **E-commerce enhancements**—Centralise, optimise, and distribute your data with Acquia’s Product Information Management (PIM).



 

## Speakers

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

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 ![Christophe Essig](/sites/default/files/styles/speaker/public/media/image/2024-12/IMG_5405.jpg?h=9dc95b1d&itok=X4CkaeXu)

 

 

 

### [Christophe Essig](/about-us/team/christophe-essig)

 Experience Director

 JAKALA