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 ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5)

 

 

Webinar

# Leverage AI and Automation to Master Personalized Marketing

 

## What's Covered?

- Dive deep on the power of predictive marketing, and how data-driven insights can equip your teams to anticipate customer actions.
- Learn how to craft customer-centric strategies that emphasize personalization, relevance, and dynamic content.
- Gain inspiration through success stories and practical examples of how brands have implemented a multi-channel marketing approach.



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty.  
  
However, the path to delivering personalized content across channels can be complex and exhaustive. It calls for systems that integrate with your existing tech stack, uphold data compliance, and effectively scale alongside your company’s growth.  
  
Join our experts from Acquia, Phase2 and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand's success. They will also demystify the ‘multichannel marketing hub’, and discuss how prioritizing extensibility can place you ahead of the competition.  
  
Every modern marketer can leverage the power of automation to turn the customer journey into an adventure of connection and delight. Explore how innovative approaches such as predictive marketing and advanced segmentation can foster meaningful connections.



 

## Speakers

 Image

 ![Alan Botwright Headshot](/sites/default/files/styles/speaker/public/media/image/2024-03/Botwright.png?h=dfaa38a2&itok=FvT2jQvY)

 

 

 

### [Alan Botwright](/about-us/team/alan-botwright)

 Global Principal Solutions & Value Engineer

 Acquia

 

 

 Image

 ![Color headshot of Jaedyn Guthrie, associate product marketing manager at software company Acquia](/sites/default/files/styles/speaker/public/media/image/2022-07/Headshot_JGuthrie.jpeg?h=fbf7a813&itok=jKDDG1Ct)

 

 

 

### [Jaedyn Guthrie](/about-us/team/jaedyn-guthrie)

 Product Marketing Manager

 Acquia

 

 

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 ![judd mercer](/sites/default/files/styles/speaker/public/media/image/2026-02/judd%20mercer.png?h=6d77daba&itok=F1UNyg7y)

 

 

 

### [Judd Mercer](/people/partners/judd-mercer)

 VP, Creative Strategy

 Elevated Third

 

 

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 ![Karina_Schuelke_Headshot.png](/sites/default/files/styles/speaker/public/media/image/2023-08/Karina_Schuelke_Headshot.png?h=7b87c888&itok=o9HEozvw)

 

 

 

### [Karina Schuelke](/about-us/team/karina-schuelke)

 Director, Product Strategy

 Phase2