Image

 ![Personalization Matters Hero Image for Webinar](/sites/default/files/styles/large/public/media/image/2024-01/Dev%20Portal.png?itok=zwbODnry)

 

 

Webinar

# It's 2024, Personalization Matters

 

## What's Covered?

- How to use intent data to personalize content and engage customers before the competition
- The ins and outs of intent data and how an anonymous profile based on user behavior paints a vivid picture of what they want
- The importance of creating content that shows how well you understand your customers’ unique digital journeys and desires



 

 

 

##  Watch Now 

 First Name  

 Last Name  

 Email  

 Company  

 Job Title  

  Country  Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe 



 State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming 

 



 Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time.

 

 

This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.





 

 

 

 

 

 

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Research from 6Sense shows that when a B2B buyer is ready to directly contact a vendor, they're 70% into the buying process. What's more is that 84% of sales go to the **first company** with which the buyer speaks.

Marketers who beat the competition to the punch unlock seriously good odds. But presenting first-time, anonymous visitors to your website with static content is a surefire way to lose valuable initial interactions.

This is where personalization shines and an industry-first solution from Acquia and 6Sense enters the chat. Now, Acquia and 6sense customers can use intent data to present compelling, personalized content even for unknown website visitors.

Latané Conant, Chief Revenue Officer at 6Sense, Jeff Calderone, founder and CEO at Elevated Third, and Jennifer Griffin Smith, Chief Market Officer at Acquia, join Judd Mercer, VP of Creative Strategy at Elevated Third, for a discussion on all things personalization.

And, in an era of growing options for buyers, how you tailor content to their immediate and future needs is pivotal to keeping your business top of mind.



 

## Speakers

 Image

 ![Latané Conant](/sites/default/files/styles/speaker/public/media/image/2024-01/latane.jpg.png?h=8eadc9bf&itok=GjlEJ0Oz)

 

 

 

### [Latané Conant](/about-us/team/latane-conant)

 Chief Revenue Officer

 6sense

 

 

 Image

 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

### [Jennifer Griffin Smith](/about-us/team/jennifer-griffin-smith)

 Chief Market Officer

 Acquia

 

 

 Image

 ![judd mercer](/sites/default/files/styles/speaker/public/media/image/2026-02/judd%20mercer.png?h=6d77daba&itok=F1UNyg7y)

 

 

 

### [Judd Mercer](/people/partners/judd-mercer)

 VP, Creative Strategy

 Elevated Third

 

 

 Image

 ![Jeff Calderone](/sites/default/files/styles/speaker/public/media/image/2026-02/Jeff%20zoomed%20in.png?h=3da94e8f&itok=U6FBvT8w)

 

 

 

### [Jeff Calderone](/people/partners/jeff-calderone)

 CEO

 Elevated Third