Image ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5) Webinar # The Intersection of DAM, DEI, and the Future of Branding ## What's Covered? - Understanding the need for authenticity and representation in customer expectations. - Exploring the transformative power of User-Generated Content. - Identifying key metrics to measure and embed DEI in brand strategy. ## Watch Now First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. - [Webinar Details](#webinar-details) - [Speakers](#speakers) [ Watch now ](#leadform) ## Webinar Details In a rapidly changing market, brands are recognizing the need for a creative strategy that truly resonates with a diverse audience. Our upcoming webinar dives into the heart of this shift, focusing on how Diversity, Equity, and Inclusion (DEI) can be a catalyst for enhanced customer engagement within the beauty and retail sectors. Digital Asset Management (DAM) serves as the backbone for many brands, storing and organizing their most valuable content. When paired with a robust DEI approach, the potential for crafting authentic, impactful messaging increases manifold. Brands that invest in inclusive marketing not only build deeper connections with their audience but also drive brand loyalty and, ultimately revenue. Drawing insights from industry pioneers, we’ll explore: The mechanics of integrating DEI into top-tier brand strategies, demonstrated through Samantha Woolf’s experience with global brands and A-List collaborations. The need to understand customer preferences, shown by Sylvan Guo's work with Hue, where she's witnessed firsthand the power of diverse user-generated content in the beauty space. Practical strategies for monitoring DEI assets and tracking their effectiveness, a domain where Jill Roberson of Velir has extensive experience, helping brands maximize their return on DEI investments. Join us for a transformative session that bridges theory and practice, providing actionable insights for brands looking to elevate their creative strategies with the power of DEI. Together, we'll chart a course for the future of beauty and retail branding, underpinned by inclusivity and innovation. ## Speakers Image ![Miryem Samih](/sites/default/files/styles/speaker/public/media/image/2023-10/Miryem%20Samih-Pink.png?h=6c83441f&itok=ATkhl5AO) ### [Miryem Samih](/about-us/team/miryem-samih) Former Product Marketing Manager Acquia Image ![Jill Roberson](/sites/default/files/styles/speaker/public/media/image/2023-12/Jill-Roberson-scaled-e1683867345749.jpeg?h=3da94e8f&itok=Tf8v5y0g) ### [Jill Roberson](/about-us/team/jill-roberson) VP of Digital Marketing Velir Image ![Sylvan Guo](/sites/default/files/styles/speaker/public/media/image/2023-12/1688759683354.jpeg?h=3da94e8f&itok=MZiD9anM) ### [Sylvan Guo](/about-us/team/sylvan-guo) Co-founder Hue Image ![Samantha Woolf](/sites/default/files/styles/speaker/public/media/image/2023-12/1600449973117.jpeg?h=3da94e8f&itok=NGaastF0) ### [Samantha Woolf](/about-us/team/samantha-woolf) Founder, “Official Partner”