Webinar

# Improving the User Journey with UX Research & Personalization

 

 

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- [Webinar Details](#webinar-details)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Personalization is gaining traction with marketers today because it allows companies to better communicate and engage with their target audiences.  
  
However, implementing a content strategy for different audiences, without multiplying your content creation efforts is a huge challenge. So how do you personalize your messaging efficiently?  
  
Watch our webinar to see how we address these challenges and highlight a case study that demonstrates how personalized content helped a university communicate with both students and the broader public.  
  
**You’ll learn how to:**  
\- Begin defining and prioritizing your audiences  
\- Create a content strategy that speaks to your audiences  
\- Identify what content to personalize and strategies needed to create, test, and improve your content over time

Image

 ![Theresa Anderson](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2020-01/RachaelJane_IMG_0405_4.jpg?itok=R1N6slZE)

 



Theresa Anderson, Sr. Digital Strategy Consultant, AcquiaImage

 ![Suzanne Dergacheva](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2020-01/Suzanne_4.png?itok=2FRc0kq0)

 



Suzanne Dergacheva, Co Founder, Evolving Web