How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

In today’s competitive online retail space, it is no longer just about shopping, it's about telling a great story to your target audience and connecting them to the brand in a way that matches customer expectations. Wilson® Sporting Goods was committed to providing a highly engaging experience known as “Experiential Commerce”, which replicates the shopping experience consumers expect from a brick-and-mortar store, where they leave with an emotional allegiance to the brand and product in their hands.

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To bring this to life, Wilson married the abilities of Drupal as a CMS and Magento as an eCommerce engine to deliver a robust shopping and brand experience in partnership with HS2 Solutions. This architecture supports Wilson.com and other brands (Louisville Slugger, ATEC, Demarini) globally today.

Join Wilson and HS2 as they discuss:

  • The strategy that led to a content-driven eCommerce solution, and how it came to life
  • How the unique fusion of Drupal and Magento created this first-of-its-kind shopping experience
  • How to approach content and commerce in an “experiential” way
  • How to create an online catalog purchase experience without needing support from development teams

Featured Speakers


Chuck Fishman

Former Director of Industry Marketing and Development, Acquia Inc.

Watch the recorded webinar