How to Use Content to Combat Purchasing Anxiety
Black Friday and Cyber Monday reached record online sales this year. Was your business left out in the dark? Your content could be to blame. Today’s consumers demand immersive and personalized buyer experiences, and they expect these experiences to be painless.
Join Peter Sheldon, VP of Strategy at Magento Commerce, and Laura Brooks, VP of Commerce at Acquia, for 6 tips on how to reduce purchase anxiety, captivate new visitors, and convert shoppers into buyers. They’ll also share cutting-edge examples of merchants doing this well.
Join our webinar with Magento to:
- Build your content fundamentals to increase sales
- Generate content that better represents your business
- Move beyond basic transactions and connect with customers
- Alleviate purchasing anxiety with compelling content