Image ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5) Webinar # Harnessing the Power of Customer Data: A Retailer’s Primer ## What's Covered? - How a unified customer database can drive incremental revenue - When to use a CDP for ad targeting or prospecting for new audiences - How to intelligently segment your database for just the right amount of personalization for different audiences - How a CDP can help unify and cleanse data into a single persistent profile that can be used to better target customers with the right message that drives conversion First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. - [Webinar Details](#webinar-details) - [Speakers](#speakers) [ Watch now ](#leadform) ## Webinar Details Thanks to rapidly evolving technology, an explosion of channels and modalities, and increasing customer expectations for immediacy and relevance, the retail industry is more competitive than ever before. While the power of customer data can be enjoyed by every company, no matter the industry, it can be especially helpful to the retail sector, where data can impact real-time sales and boost loyalty. Watch this on-demand, hour-long webinar with Acquia and Appnovation to learn how modern retailers can unlock and unify their customer data to maximize ROI through informed decision-making, smarter marketing campaigns and seamlessly connected experiences. What’s covered: - How a unified customer database can drive incremental revenue - When to use a CDP for ad targeting or prospecting for new audiences - How to intelligently segment your database for just the right amount of personalization for different audiences - How a CDP can help unify and cleanse data into a single persistent profile that can be used to better target customers with the right message that drives conversion ## Speakers Image ![Gavin Estey Headshot](/sites/default/files/styles/speaker/public/media/image/2022-06/Gavin_headshot.jpeg?h=a7e6d17b&itok=CEH-m6fR) ### [Gavin Estey](/about-us/team/gavin-estey-0) Director of Technology Appnovation Image ![](/sites/default/files/styles/speaker/public/legacy/images/2020-11/Alex%20Dal%20Canto_3.png?itok=EFjF7k2O) ### [Alex Dal Canto ](/about-us/team/alex-dal-canto) Former Senior Director of Product Marketing Acquia Image ![Color headshot of Taylan Oztekin, digital strategist at software company Acquia](/sites/default/files/styles/speaker/public/media/image/2022-06/Headshot_TOztekin.png?h=a7ffc51c&itok=9qRlSZiQ) ### [Taylan Oztekin](/about-us/team/taylan-oztekin) Former Digital Strategist Acquia