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Webinar

# Harnessing Data to Deliver Personalized Customer Experiences

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience.  
  
The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.  
  
Watch this on-demand session to learn:

- How to unify customer data to drive personalized experiences
- How to improve customer loyalty and retention with a single customer view
- How brands like JCrew, Godiva and MCM are setting the standard for digital journeys
- How to harness the power of a CDP to deliver personalized CX



 

## Speakers

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 ![](/sites/default/files/styles/speaker/public/legacy/images/2020-11/Alex%20Dal%20Canto_3.png?itok=EFjF7k2O)

 

 

 

### [Alex Dal Canto ](/about-us/team/alex-dal-canto)

 Former Senior Director of Product Marketing

 Acquia