Image ![3rd party cookies tech](/sites/default/files/styles/large/public/media/image/2021-02/3partycookies.jpg?itok=CRcT9mdw) Webinar # Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data ## What's Covered? - The changing landscape of online privacy and the implications of cookie deprecation - The impact of the post-cookie world on driving new customers and boosting loyalty - Why first-party data converts new customers at a much higher rate First Name Last Name Email Company Job Title Country Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. - [Webinar Details](#webinar-details) - [Speakers](#speakers) [ Watch now ](#leadform) ## Webinar Details The post-cookie world presents new challenges for marketers looking to drive acquisition and boost engagement. The decline of cookie-based tracking and increased privacy concerns have made it more difficult to accurately reach and engage with potential customers. But truth be told, third-party cookies were never that great. Customers today want brands to speak to them as real human beings, offering personalized and relevant interactions as they move across different touch points. More precision equals more revenue and third-party data could never truly support nuanced customer experiences. If you’re wondering how the digital experiences will evolve in the post-cookie world and how it will affect your marketing campaigns, you’re in the right place! Join experts from Phase2, Whereoware, VMLY&R and Acquia as they discuss the impact of cookie deprecation on marketing strategies and how marketing teams can grow funnel more effectively in the new reality. ## Speakers Image ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD) ### [Jake Athey](/people/leadership/jake-athey) Vice President, Sales and Go-To-Market, DAM and PIM Acquia Image ![Joanna May](/sites/default/files/styles/speaker/public/media/image/2023-03/Joanna%20May.jpeg?h=a7e6d17b&itok=E0voftOj) ### [Joanna May](/about-us/team/joanna-may) Associate Director of Marketing Technology VML&R Image ![Raquel Ploetz](/sites/default/files/styles/speaker/public/media/image/2023-03/Raquel%20Ploetz%20Whereoware.png?h=436b82d4&itok=0HuF1d03) ### [Raquel Ploetz](/about-us/team/raquel-ploetz) VP of Strategic Solutions Whereoware Image ![Jason_Hamrick](/sites/default/files/styles/speaker/public/media/image/2023-03/Jason_Hamrick.png?h=1e66e246&itok=QhZX7G84) ### [Jason Hamrick](/about-us/team/jason-hamrick) Director of Data & Insights Phase2