Webinar

# Episode 3: How to Execute a Persona-based Content Strategy at Scale

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.

After [Episode Two](https://www.acquia.com/resources/webinars/episode-2-define-customer-segments-using-data-driven-approach) you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.

In Episode Three, you will **learn tips for accelerating your content creation and delivery** in order to continuously drive engagement and conversions across all of your individual segments, including:

- Determining value propositions for each of your individual personas
- Creating diverse types of content to support each stage of the buyer’s journey
- Increasing content efficiency by repurposing relevant materials
- Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts



 

## Speakers

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 ![Meagan White, director of marketing programs, Acquia](/sites/default/files/styles/speaker/public/legacy/images/2019-01/Meagan%20White_4.jpg?itok=T6BWLADR)

 

 

 

### [Meagan White](/about-us/team/meagan-white)

 Former Director of Marketing Programs

 Acquia