Episode 2: Define Customer Segments Using a Data-driven Approach
Personalization is a beast that requires involvement from every part of your organization in order to be profitable and worthwhile.
Above all else, the first step to crafting a dynamite personalization strategy starts with your data. Do you have the right people, technology, and processes in place to be a “data-driven” organization?
It is essential to aggregate data from all of your different technologies to provide a holistic picture of each prospect and customer, at every stage of their journey. But this is just the start.
In Episode Two of our five-part series, we will dive deeper into the steps needed for robust data-collection and interpretation, including:
- The seven types of data marketers can look to collect and analyze
- How to identify target personas and match them to your value proposition
- How to align key messaging to personas and generate content interactions across every touchpoint (web, email, SMS, etc.)