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 ![DXP Webinar Banner.jpg](/sites/default/files/styles/large/public/media/image/2022-07/DXP%20Webinar%20Banner.jpg?itok=riIKvX95)

 

 

Webinar

# Episode 1 | Invest in your CX: Lessons Learned from Past Recessions

 

## What's Covered?

- Why continuing to invest in your DXP during a downturn yields better long-term results and helps you survive
- The importance of understanding your customers’ constantly changing priorities
- Three ways to make the most of your content - how to adapt your content strategy in an economic downturn



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Businesses need to lean into the challenges of an economic downturn. It can be an opportunity for well-prepared digital teams to wow customers and gain market share. But only if we’re aware of and find solutions to potential problems.

This webinar will explore the lessons we can take from previous downturns including:

- Why continuing to invest in your DXP during a downturn yields better long-term results and helps you survive
- The importance of understanding your customers’ constantly changing priorities
- Three ways to make the most of you content - how to adapt your content strategy in an economic downturn

Producing content based on your own customer data and then serving this to your customers at the opportune moment will prove invaluable in continuing to build strong relationships.



 

## Speakers

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 ![Tom Bianchi Headshot](/sites/default/files/styles/speaker/public/media/image/2022-07/Tom%20Bianchi.png?h=2461e5d9&itok=aBnkp3R3)

 

 

 

### [Tom Bianchi](/about-us/team/tom-bianchi)

 Former Senior Vice President, Product and Solutions Marketing

 Acquia

 

 

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 ![Courtney.jpeg](/sites/default/files/styles/speaker/public/media/image/2022-07/Courtney.jpeg?h=fbf7a813&itok=8vn8e5GD)

 

 

 

### [Courtney Roe](/about-us/team/courtney-roe)

 Former Director of Content Strategy

 Acquia