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 ![Driving Brand Growth image](/sites/default/files/styles/large/public/media/image/2024-06/Twitter.png?itok=bx_VaP_K)

 

 

Webinar

# Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands

 

## What's Covered?

- DAM's growth and impact on branding and digital experience management
- Best practices for seamless migration and strategic long-term tech consolidation and roadmap planning
- How to organize and integrate tech stacks, content, and teams effectively



 

 

 

##  Watch Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Catch up with this interactive webinar, brought to you by CMSWire and Acquia, covering the dynamic world of digital asset management (DAM), with an emphasis on brand management, content integration, and AI. Our expert panel discuss content and brand governance strategies across complex organizations. The conversation spans the present and prospective states of DAM, including practical use cases in content operations, product information management (PIM), and commerce to enrich digital experiences across channels.

Viewers will gain practical knowledge of DAM best practices, understand the benefits of consolidating tech, and get insights into effective content integration. We also highlight the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows.

For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future.



 

## Speakers

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

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 ![Leah Carlson Headshot](/sites/default/files/styles/speaker/public/media/image/2024-06/Leah%20retouch%20%28002%29-2023%20-%20copy.JPG?h=02ff73d3&itok=lgInDM9j)

 

 

 

### [Leah Carlson](/about-us/team/leah-carlson)

 VP Client Services

 Velir

 

 

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 ![GP Corsi](/sites/default/files/styles/speaker/public/media/image/2024-06/Headshot%20-%20GP%20Corsi.jpeg?h=fa7d0272&itok=vY6OykYr)

 

 

 

### [GP Corsi](/about-us/team/gp-corsi)

 Creative Leader and Digital Storyteller

 Pharmavite

 

 

 Image

 ![Jennifer_Tyner](/sites/default/files/styles/speaker/public/media/image/2026-04/Progressive_2025%20Headshots_Final-2-2.jpg?h=fbf7a813&itok=dKfptm2T)

 

 

 

### [Jennifer Tyner](/people/speakers/jennifer-tyner)

 Digital Asset Manager

 Progressive Insurance

 

 

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 ![Tiffany Ray Headshot](/sites/default/files/styles/speaker/public/media/image/2024-06/Headshot%20-%20T.Ray_.png?h=fbf7a813&itok=czW1d0JO)

 

 

 

### [Tiffany Ray](/about-us/team/tiffany-ray)

 Manager, Applications

 Revelyst