Webinar

# The Digital Strategy Sessions | Episode 5: Projects, Programs and People

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

In [Episode 4](https://www.acquia.com/resources/webinars/digital-strategy-sessions-episode-four-digital-platform), we explored the technologies that underlie your customer’s experience with the brand. **A digital platform won’t deliver results if the projects and people on it aren’t aligned**. Once your team, projects and metrics tie to the customer’s bottom line, you’ll be able to consistently create amazing customer experiences.

Join us to discuss the final stage of the digital strategy, and learn:

- How to implement checks and balances to ensure an amazing customer experience
- Why your team’s motivations must be aligned with the customer at a fundamental level
- How to structure projects and processes to reinforce customer success

**Missed a session?** [Watch them all on-demand.](https://www.acquia.com/the-digital-strategy-sessions)



 

## Speakers

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 ![Melanie Poitras](/sites/default/files/styles/speaker/public/legacy/images/2017-11/Melanie%20Poitras_0_4.jpg?itok=ld0QCh-z)

 

 

 

### [Melanie Poitras](/about-us/team/melanie-poitras)

 Former Senior Director, Customer Experience & Analyst Relations

 Acquia

 

 

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 ![David Aponovich](/sites/default/files/styles/speaker/public/legacy/images/2018-04/david_aponovich_4.jpeg?itok=mGIjurCW)

 

 

 

### [David Aponovich](/about-us/team/david-aponovich)

 Former Sr. Director, Product Marketing

 Acquia, Inc.