Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer

experiences on the channels they’re using.

Join us to hear:

• A brief history and current reality of the WCM market
• Why WCM is essential for content and experience-driven sites and applications
• The rise of cloud-based, open source WCMs vs. traditional licensed, proprietary WCM software
• Key questions to consider as you proceed beyond your digital experience vision

Missed a session? Watch them all on-demand.