Webinar

# The Digital Strategy Sessions | Episode 2: Strategic Alignment

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

In [Episode 1](https://www.acquia.com/resources/webinars/digital-strategy-sessions-episode-one-customer-experience), we outlined how to identify a customer-centric vision, a “North Star.” With this in place, we’ll now **learn how to align strategy with teams, current processes and available resources**. We’ll establish benchmarks, then measure and optimize outcomes.

Join us to:

- Learn how to execute amazing customer experiences that align with business needs
- Identify next steps for translating business visions into measurable and actionable strategies
- Overcome common roadblocks for aligning strategy with people and processes

**Missed a session?** [Watch them all on-demand.](https://www.acquia.com/the-digital-strategy-sessions)



 

## Speakers

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 ![David Aponovich](/sites/default/files/styles/speaker/public/legacy/images/2018-04/david_aponovich_4.jpeg?itok=mGIjurCW)

 

 

 

### [David Aponovich](/about-us/team/david-aponovich)

 Former Sr. Director, Product Marketing

 Acquia, Inc.

 

 

 Image

 ![Melanie Poitras](/sites/default/files/styles/speaker/public/legacy/images/2017-11/Melanie%20Poitras_0_4.jpg?itok=ld0QCh-z)

 

 

 

### [Melanie Poitras](/about-us/team/melanie-poitras)

 Former Senior Director, Customer Experience & Analyst Relations

 Acquia