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 ![Acquia DAM Logo White Insert](/sites/default/files/styles/large/public/media/image/2021-10/Acquia-DAM-Logo-White-Insert_0.png?itok=5OUkGa5D)

 

 

Webinar

# Digital Asset Management for Business Growth: With Life Fitness & Rent the Runway

 

## What's Covered?

- Increase creative productivity through optimized workflows
- Execute a brand relaunch across global regions and teams
- Launch products faster by streamlining access to essential marketing materials



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

As consumers increasingly expect compelling and coordinated omnichannel experiences, it’s never been more critical for brands to scale content creation to keep pace with digital business.

In this webinar, Jake Athey — VP of Marketing and Sales at Widen, an Acquia company — outlines how a robust digital asset management (DAM) solution helps marketing and creative teams save time at every step of the content lifecycle.

We’re joined by two Widen customers — Max Kristula-Green, Senior Retoucher at Rent the Runway, and Dan Murphy, Creative Director at Life Fitness — who will share how they use DAM to streamline content workflows and support business growth.

Watch this webinar to learn how these customers use Widen’s DAM platform, the Widen Collective®, to:

- Increase creative productivity through optimized workflows
- Execute a brand relaunch across global regions and teams
- Launch products faster by streamlining access to essential marketing materials



 

## Speakers

 Image

 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

 Image

 ![Max-Kristula-Green-headshot](/sites/default/files/styles/speaker/public/media/image/2022-04/Max-Kristula-Green-headshot.png?h=a7e6d17b&itok=jU1EEx_L)

 

 

 

### [Max Kristula-Green](/about-us/team/max-kristula-green)

 Senior Retoucher

 Rent the Runway

 

 

 Image

 ![Dan-Murphy-headshot](/sites/default/files/styles/speaker/public/media/image/2022-04/Dan-Murphy-headshot.png?h=a7e6d17b&itok=Ed6hqExw)

 

 

 

### [Dan Murphy](/about-us/team/dan-murphy)

 Creative Director

 Life Fitness