Designing a First-Party Data Strategy for a Cookieless Future

Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.

You need a Customer Data Platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.

The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia and VMLY&R will show you:

• How a single source for customer data storage can mitigate risk and optimize customer experience
• How central data governance will help your customer data strategy once the almighty Google takes away cookies
• The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
• First-party data management that keeps your customers' data safe and your business booming

It’s 10 PM, do you know where your data is?