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 ![Acquia Logo Blue Background](/sites/default/files/styles/large/public/media/image/2021-10/Acquia.png?itok=UBsODlQ5)

 

 

Webinar

# Designing a First-Party Data Strategy for a Cookieless Future

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.  
  
You need a **Customer Data Platform (CDP)**. A central command center that securely holds your customer data and lets you organize it according to your goals.  
  
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia and VMLY&R will show you:

- How a single source for customer data storage can mitigate risk and optimize customer experience
- How central data governance will help your customer data strategy once the almighty Google takes away cookies
- The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
- First-party data management that keeps your customers' data safe and your business booming

It’s 10 PM, do you know where your data is?



 

## Speakers

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 ![Lynne Capozzi Headshot](/sites/default/files/styles/speaker/public/media/image/2022-07/Lynne%20Capozzi.png?h=79de8288&itok=tAx0ng2j)

 

 

 

### [Lynne Capozzi](/about-us/team/lynne-capozzi)

 Former Chief Marketing Officer

 Acquia

 

 

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 ![Leah Sand, Executive Director at VMLY&R](/sites/default/files/styles/speaker/public/media/image/2022-09/Leah%20S.png?h=c1238ec4&itok=P8WjSr5I)

 

 

 

### [Leah Sand](/about-us/team/leah-sand)

 Executive Director

  VMLY&R

 

 

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 ![Tiffini Swanston-Giles, Managing Director, VMLY&R](/sites/default/files/styles/speaker/public/media/image/2022-09/Tiffini%20S.png?h=4663fa38&itok=4MMgg5o7)

 

 

 

### [Tiffini Swanston-Giles ](/about-us/team/tiffini-swanston-giles)

 Managing Director

 VMLY&R