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 ![adweek_cookieless_resource_card](/sites/default/files/styles/large/public/media/image/2021-08/adweek_cookieless_rc.png?itok=pZPBwoUB)

 

 

Webinar

# The Cookieless Future is Fast Approaching, Prepare with a CDP

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

From ramped up privacy regulation to Google’s decision to ban tracking cookies in its Chrome browser by mid-2023, the era of using third-party cookies in marketing is just about over. So how can marketers succeed in a world of restricted data and customer insights? The answer may come in the form of a first-party data strategy powered by a robust customer data platform (CDP). And now is the time to get all of that right.

Watch guest speaker Julian Archer, VP and principal analyst at Forrester, Beth Adams, managing director of marketing technology at VMLY&R, and Acquia SVP Kevin Cochrane for a marketer’s roadmap to the cookieless future. In this on-demand session you’ll find out:

- Why first-party data is the secret ingredient for customer loyalty in a cookieless world
- How to design and implement a first-party data strategy with a CDP
- How a CDP can create meaningful interactions with customers



 

## Speakers

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 ![KC headshot 2](/sites/default/files/styles/speaker/public/legacy/images/2020-07/KCHS2_3.jpg?itok=PIjd7frz)

 

 

 

### [Kevin Cochrane ](/about-us/team/kevin-cochrane)

 Former SVP, Product Marketing

 Acquia

 

 

 Image

 ![Beth Adams ](/sites/default/files/styles/speaker/public/media/image/2021-05/Beth%20Adams.jpeg?h=54bb1a56&itok=nMJChrA1)

 

 

 

### [Beth Adams](/about-us/team/beth-adams)

 Managing Director, Marketing Technology

 VMLY&R

 

 

 Image

 ![Julian Archer](/sites/default/files/styles/speaker/public/media/image/2021-05/Julian%20Archer.jpeg?h=a9d39ae0&itok=U_kmtl-c)

 

 

 

### [Julian Archer](/about-us/team/julian-archer)

 VP, Principal Analyst

 Forrester