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Webinar

# Content Comes First: Transform Your Operations With DAM

 

## What's Covered?

- How to embrace a pilot-first approach to new technologies
- End-to-end content operations for product content
- A DAM ROI calculation



 

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.  
  
So it's imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.  
  
Watch Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.  
  
We covered:  
\- How to embrace a pilot-first approach to new technologies  
\- End-to-end content operations for product content  
\- A DAM ROI calculation



 

## Speakers

 Image

 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

 Image

 ![Leah Carlson Headshot](/sites/default/files/styles/speaker/public/media/image/2024-06/Leah%20retouch%20%28002%29-2023%20-%20copy.JPG?h=02ff73d3&itok=lgInDM9j)

 

 

 

### [Leah Carlson](/about-us/team/leah-carlson)

 VP Client Services

 Velir