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 ![Adweek Webinar](/sites/default/files/styles/large/public/media/image/2024-11/Resource%20Card%20%283_2%29.png?itok=fEnEoLik)

 

 

Webinar

# Best Practices for Creator Campaigns

 

## What's Covered?

- Best practices to centralize talent and assets for seamless, cost-effective production
- How to harness the power of AI to track, take down, and renew content published on web, social, and e-commerce sites
- How to integrate DAM and rights management technologies to optimize production by over 50% and drive millions in dollars saved



 

 

 

##  Watch Now 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Join Acquia and FADEL for this webinar, hosted by Adweek.

Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. That’s why leading marketing organizations are turning to a powerful martech combination that includes DAM and brand management, along with a business affairs licensing platform and AI-powered content tracking, to achieve this goal.

Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent.



 

## Speakers

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 ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2025-12/Jake%20Athey.png?h=44650d79&itok=iMt9LLpD)

 

 

 

### [Jake Athey](/people/leadership/jake-athey)

 Vice President, Sales and Go-To-Market, DAM and PIM

 Acquia

 

 

 Image

 ![Matt Kuruvilla Headshot](/sites/default/files/styles/speaker/public/media/image/2024-11/Matt%20Kuruvilla%20FADEL.jpeg?h=c8ad8b3d&itok=ZfACnU_l)

 

 

 

### [Matt Kuruvilla](/about-us/team/matt-kuruvilla)

 Director

 FADEL