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 ![buyer_wt](/sites/default/files/styles/large/public/media/image/2021-11/buyer_wt.png?itok=2VDG8mpS)

 

 

Webinar

# Bayer’s Prescription for an Engaging Customer Experience

 

 

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- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

When the COVID-19 pandemic made it hard for Bayer to connect with healthcare professionals (HCPs), they had to rethink the way they engaged. The result was a full-service digital platform that cuts through the clutter with content that’s engaging, valuable and relevant for Bayer’s audiences. With a 25% increase in monthly active users, Bayer created a better way to serve their customers.

Watch our webinar with Bayer and Wunderman Thompson to get the prescription for an award-winning customer experience. You’ll learn:

- How to establish a commercial &amp; go-to-market strategy that places digital at the center
- How to create a content engagement strategy the drives meaningful interactions
- The key attributes to a successful content hub
- How to architect a scalable customer experience



 

## Speakers

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 ![Nick Shimmin](/sites/default/files/styles/speaker/public/media/image/2021-11/Nick%20Shimmin.jpg?h=fffd53c2&itok=rFK-Dq2w)

 

 

 

### [Nick Shimmin](/about-us/team/nick-shimmin)

 Director, Client Service

 Wunderman Thompson

 

 

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 ![Daniel_Weick](/sites/default/files/styles/speaker/public/media/image/2021-11/Weick_Headshot%20-%20Copy.jpg?h=fa4be8ec&itok=ONTWcszh)

 

 

 

### [Daniel Weick](/about-us/team/daniel-weick)

 Product Manager HCP Engagement, Bayer

 Bayer

 

 

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 ![robert_krajewski](/sites/default/files/styles/speaker/public/media/image/2021-11/robert_krajewski.png?h=5f179894&itok=qfrnAnoz)

 

 

 

### [Robert Krajewski](/about-us/team/robert-krajewski)

 CUEX Regional Activation Manager EMEA

 Bayer

 

 

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 ![Tim Lehnen](/sites/default/files/styles/speaker/public/media/image/2021-02/Tim_Lehen_Headshot.jpeg?h=a7e6d17b&itok=9XHplaMZ)

 

 

 

### [Tim Lehnen](/about-us/team/tim-lehnen)

 Chief Technology Officer

 Drupal Association

 

 

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 ![Olga Bakashina](/sites/default/files/styles/speaker/public/media/image/2021-12/bakashina-olga_341%20short.jpg?h=528efbc4&itok=vSUdNnPF)

 

 

 

### [Olga Bakashina](/about-us/team/olga-bakashina)

 CUEX Regional Activation Manager EMEA