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Webinar

# The Atomic Marketing Organization

 [ Register Now ](https://www.linkedin.com/events/7520894643350388736/) Tuesday, December 15, 2026 | 11:00am EST 

  

 

 

## What's Covered?

*A three-part LinkedIn Live series from Capgemini and Acquia*

##### **Session 3 - The Atomic Marketing Organization**

- Why the old structure is breaking
- The atom
- Marketers become Outcome Leaders
- Governance by design
- Marketing and IT together
- Where to start



 

 

 

 

 

 

##### Sponsored by

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 ![Capgemini Belgium N.v/s.a](/sites/default/files/styles/large/public/partner-logos/Capgemini.png?itok=U22CoM5E)

 

  

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 ![Acquia Logo New](/sites/default/files/styles/large/public/media/image/2026-10/Acquia-Logo-Blue.png?itok=VaZkFM0P)

 

  

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 

 

## Webinar Details

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 ![Session 3 updated](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2026-10/Pre%20Event%20Session%203%20Header%20%28600%20x%20250%29.png?itok=ijCOWO6Z)

 



### AI agents now decide who customers see first. Will they choose you?

What happens when you combine fewer layers, more AI agents, and a real person behind every decision? Marketing gets a major upgrade. Capgemini and Acquia are diving into the atomic marketing organization, where one person owns each outcome, agents handle the execution, and governance is built into every role.

**In 15 minutes,** Tim van der Galiën, Director of Marketing & CA at frog and Jennifer Griffin Smith, Chief Market Office at Acquia will cover:

- **Why the old structure is breaking:** sequential handoffs and approval queues built for scarce expertise.
- **The atom:** one role with full ownership of an outcome, supported by agents; atoms cluster into hubs (CMO, Brand & Creative, Outcome, Frontier).
- **Marketers become Outcome Leaders:** own the result end to end, steer the agents, manage the cost and quality of AI work.
- **Governance by design:** every AI-executed decision has a named human owner inside the role, not an extra approval step.
- **Marketing and IT together**: the atomic model needs a governed platform underneath it (builds on Session 2).
- **Where to start:** one outcome hub, next to the current structure, with a clear adoption target.

  
***The** **Atomic Marketing Organization*** is live on Tuesday, December 15 at 11AM | 4PM GMT.

Short and practical: 15 minutes of insight, with time for your questions.

**Ready to talk now?** [**Book a meeting**](https://www.acquia.com/campaign/leading-agentic-era-book-meeting) **with Acquia and Capgemini.**



 

## Speakers

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 ![Tim van der Galiën](/sites/default/files/styles/speaker/public/media/image/2026-10/Tim%20van%20der%20Galie%CC%88n.jpeg?h=a7e6d17b&itok=D225RPFi)

 

 

 

### [Tim van der Galiën ](/people/partners/tim-van-der-galien)

 Strategy & Transformation Lead

 frog, part of Capgemini Invent

 

 

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 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

### [Jennifer Griffin Smith](/about-us/team/jennifer-griffin-smith)

 Chief Market Officer

 Acquia